Marketing Automation Specialist

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.
The opportunity
We are looking for a Marketing Automation Consultant to join our global team of 6,000 professionals in more than 60 offices worldwide.
As our newest member of the MarTech team, you’ll be spearheading our efforts within Marketing Automation and AI, empowering marketing teams worldwide.
Within the Martech team, we take care of streamlining processes across marketing and sales, automate manual workflows, and set up measurement tools that generate actionable insights.
We manage an ecosystem of 19 products that together, contribute to 100M€ in marketing-won revenue for Valtech. The tech stack covers our website and marketing automation, our event platform, and the integrations with our ad channels. The ecosystem is designed for lead conversions and talent acquisition; integrating with our CRM platform for leads and our ATS for talents. Our current challenges include global compliance, data movement and synthesisation, and dashboarding/visualization for data-driven decision-making. E.g CAC, ARR.
We are proud of:
The work we do and the innovation we drive
Our values of share, care and dare
A workplace culture that fosters creativity, diversity and autonomy
Our borderless, global framework, which enables seamless collaboration
The role
As a Marketing Automation Specialist, you’ll manage the day-to-day database and marketing activities of Valtech by addressing incoming requests and delivering roadmap items. This typically translates to being responsible for:
Role responsibilities
Creating, optimizing, and deploying marketing automation campaigns with a focus on database growth and lead nurturing
Implement sophisticated workflows across tools and platforms
Evaluation of campaign effectiveness using a mix of tools and platforms
Ensuring the data accuracy of our database and dashboards
Ensuring the hygiene of our database by understanding and upholding legal requirements and best practices
Use advanced segmentation and personalization techniques for higher conversion rates, improved customer journeys, and increased revenue
Implementing effective A/B testing for data-driven decision-making
Communicating and coordinating with stakeholders across the globe to deliver requests and roadmap items
Must have qualifications
To be considered for this role, you must meet the following essential qualifications:
At least 3 years of experience working on the Marketo marketing automation platform
Advanced knowledge and experience in Salesforce CRM