Senior SEO Executive

The Role:
The purpose of this role is to drive and assist the SEO Site Manager with the day to day management and optimisation of the SEO channel. Working closely with the wider digital marketing team, you will be responsible for building and optimising our organic performance for a Frasers Group website.
Key Responsibilities:
Make and implement recommendations to improve SEO channel performance and rankings
Recommend changes to website architecture, content, internal linking and other factors to improve SEO rankings for target keywords
Work with the content writer to drive SEO in content creation to optimise copy on category pages and landing pages, as well as to produce FAQ pages and buying guides
Use tools such as Botify and ScreamingFrog to identify issues that can cause a negative impact in SERP. Perform in-depth technical SEO audits of websites as well as rectifying any issues
Use tools like PI-datametrics and SEMRush for insights and highlight opportunities to improve performance
Assist with link building strategies and perform backlink link audits
Hands on experience in an SEO-focused role (in house or agency)
Experience with keyword research and strategy, daily optimization, and in-depth analysis
Ability to confidently report on key performance metrics to managers
Ability to work to tight deadlines and respond to high priority requests
Excellent problem solving and analytical skills
Ability to self-manage and keep track of multiple projects
Genuine passion for SEO and online marketing
Experience with content marketing and social campaigns
Continuously and proactively improves the quality of service delivered
Willingly takes the initiative and suggests new approaches
Respects individual’s views and positively contributes to a learning environment in which individuals are supported and encouraged to excel
Behaving consistently and with integrity at all times, realising everyone’s potential to get the best possible result and live the values

Employment type
Full-time

Work arrangement
Hybrid