Senior Integrated Marketing Specialist

We anticipate the application window for this opening will close on - 2 Oct 2026
Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.
A Day in the LifeThe Acute Care and Monitoring business unit strives to enable earlier diagnosis, better treatment, faster complication-free recovery, and enhanced patient outcomes through Monitoring the respiratory status and Depth of Sedation of patients. Backed by years of exceptional clinical performance and more than 4,500 clinical references, our technologies are trusted worldwide.
At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.
The Sr. Integrated Marketing Specialist leads brand building and the adoption of technologies through integrated campaigns across the Acute Care & Monitoring operating unit.
This role develops personas, understands media consumption habits, and outlines the customer journey. Working with agencies and internal creative & digital teams, the role guides the creation of tailored, meaningful content, campaigns, and media plans to bring brand strategies to life across touchpoints and audiences. Partnering with regional marketing leaders, the Sr. Integrated Marketing Specialist ensures consistent adoption of campaigns and materials globally.
With an exceptional ability to navigate the matrix, this role collaborates broadly on new product launches and strategic initiatives. Having a downstream marketing mindset, strong digital marketing acumen, and a track record of innovative thinking, this role develops, implements, and measures marketing plans to achieve business goals.
Reporting to the Sr. Director, Global Integrated Marketing, this role works across the Acute Care & Monitoring Operating Unit from strategy creation to flawless execution with an emphasis on building brands and developing integrated marketing programs to drive growth.
Responsibilities may include the following and other duties may be assigned.
Develops and implements enterprise-wide, integrated marketing programs.
Develops the business case, strategies, budgets, executions, measurement and ongoing enhancements to meet the company's reputational and growth objectives.
Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation and activation efforts.
Oversees the creation of all types of content to achieve Medtronic's reputational and messaging aims.
Utilizes omni-channel marketing models incorporating paid, owned, earned and shared content strategies.
Develops reputational KPI's, listening tools and the strategies for tracking and measuring program impact on reputation on a corporate, regional or global basis.
Leverages insights to strengthen programs and build new strategies.
Required Qualifications
Bachelor's degree and at least 4 years or advanced degree and at least 2 years of integrated marketing, marketing communications or agency experience
Preferred Qualifications
Experience marketing to healthcare providers
Knowledge of WorkFront or similar creative project management system
Knowledge of Veeva or similar regulated approval system
Experience planning omni-channel content Experience developing customer journey maps
Ability to rapidly adapt to changes in priorities and persevere through ambiguity
Ability to partner with and influence stakeholders across the matrix
Strong communication, project management, and attention to detail
Proactive with a bias for action
Solid listening skills
For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
U.S. Work Authorization & Sponsorship
At Medtronic, we are committed to fostering an environment where employees can thrive and make a meaningful impact. In alignment with our enterprise-wide workforce planning approach, U.S. work authorization sponsorship (H-1B, TN, J, etc.) is offered exclusively for Principal-level roles and above, where specialized expertise aligns with long-term business needs. Roles below the Principal level require candidates to possess unrestricted U.S. work authorization at the time of hire and for the duration of employment.
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Apply only through official Medtronic channels. All legitimate Medtronic recruiting communications come from approved Medtronic platforms and official @medtronic.com email addresses.
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If you have any questions, concerns regarding the authenticity of a communication alleged to have been made by or on behalf of Medtronic, please contact us immediately at AskHR@medtronic.com.
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Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Salary ranges for U.S (excl. PR) locations (USD):$94,400.00 - $141,600.00
This position is eligible for a short-term incentive cal