Assistant Store Manager

Whether it's leading floor walks with some of the UK's biggest luxury brands, working with our head office teams to manage your store's stock package, or running training sessions to increase your team's product knowledge, with Frasers Group, no two days are ever the same. Reporting to the Store Manager, you will oversee a team of Retail Managers and Sales Advisors within your store, driving commercial success and contributing to company growth.
COMMERCIAL EXPERTISE
Be responsible for the commercial success of the store and drive store performance
Identify key opportunities to enhance performance in line with current trends
Develop and implement strategic plans to achieve departmental goals and objectives
Analyse data and key performance indicators to make informed commercial decisions and drive KPIs
TEAM LEADERSHIP & MANAGEMENT
Be responsible for your store and team's performance
Lead and inspire your store team, providing guidance, coaching, and support.
Work closely with your Store Manager, acting on feedback and working towards targets and deadlines
Build lasting relationships with internal and external stakeholders
Display exemplary communication and interpersonal skills, with the ability to interact effectively at all levels of the organisation
DEVELOPMENT
Identify future talent within the store and plan and support their personal development and progression
Seek opportunities to drive your own personal development
Train, coach and upskill the store team to maximise opportunities for future progression within the business
OPERATIONAL EFFICIENCIES
Oversee daily operations, ensuring efficiency, quality, and adherence to company policies and procedures
Support other stores within the area with store operations as and when required
Use business communication tools to drive the completion of tasks and ensure your team understands all key functions
Support the store manager to drive performance in line with retail priorities to meet business objectives
CONTROLS
Responsible for monitoring and achieving store-level KPIs, including sales targets, company incentives, customer satisfaction, and operational efficiency.
Ensure wage controls are met on a weekly basis and any issues are resolved quickly and effectively
Demonstrate resilience to operational challenges, making effective decisions to drive solutions
Control stock movement, run accurate store audits, and implement visual standards to company guidelines
About You
We’re looking for a resilient and adaptable leader with a passion for premium retail and the ability to thrive in a fast-paced, high-demand environment.
A calm and composed approach under pressure, with the ability to navigate challenges and resolve conflicts effectively
A proactive problem-solver, able to think on your feet and find practical solutions to customer and operational issues
A dedicated brand ambassador, representing Frasers Group with professionalism, discretion, and a consistently polished appearance
A confident communicator who can engage effectively with colleagues, customers, and stakeholders at all levels
Qualifications & Experience
Minimum 4+ years’ experience in premium or luxury fashion retail management, or within a similar high-end retail environment
Proven leadership skills, with experience managing, motivating, and developing large teams, including supervisors and team leaders
Strong customer service expertise, with a deep understanding of client expectations and an established local client network
Demonstrated success in driving sales performance, achieving targets, and managing budgets and inventory
Excellent product knowledge, including brands, fashion trends, materials, and market positioning
Solid understanding of retail operations, including merchandising, stock control, and loss prevention
Strong verbal and written communication skills, with the ability to build relationships across all areas of the business

Employment type
Full-time

Work arrangement
No