Director of Marketing and Communications

Shape the brand narrative for two of the UK’s most ambitious destinations.
The Opportunity
MediaCity and Mayfield, in Greater Manchester, are redefining what great places can be.
Together, they represent one of the UK’s most exciting growth stories: a globally recognised creative, media and technology hub in MediaCity, and one of the country’s most significant regeneration projects in Mayfield.
Backed by Landsec’s long-term investment and ambition, we are creating destinations where talent, business, culture and community thrive. From world-class studios and creative workspaces to major events, commercial partnerships and transformational development opportunities, we are building places that drive economic growth and create lasting impact.
We are seeking an exceptional Director of Marketing and Communications to lead the strategic positioning and brand narrative for both MediaCity and Mayfield, ensuring that our story resonates with diverse audiences and supports our ambitious growth objectives.
Why This Role is Different
This is not a traditional marketing and communications leadership role.
As a member of the Senior Leadership Team, you will shape and deliver the brand vision and narrative for MediaCity and Mayfield, driving awareness and engagement across a unique ecosystem of real estate, production facilities, creative services, partnerships, events, destination experiences and community initiatives.
You will have the opportunity to influence two nationally significant growth platforms:
MediaCity – one of Europe’s leading creative, media and technology campuses, home to studios, post-production, music recording, creative services and a thriving business community.
Mayfield – one of the UK’s most ambitious regeneration projects, creating a new mixed-use neighbourhood that combines culture, commerce, leisure, community and green space at the heart of Manchester.
This is a rare opportunity to build, influence and scale a brand platform of global significance.
What You'll Deliver
Create the Brand Strategy
Define and implement a cohesive marketing and communications strategy that elevates the brands of MediaCity and Mayfield, aligning with their distinct visions and overarching business goals.
Ensure consistent brand messaging and identity across all platforms and touchpoints, supporting all marketing and campaign efforts.
Drive Integrated Campaigns
Lead the planning and execution of impactful marketing campaigns across digital, traditional, and experiential channels, including those specifically designed to promote opportunities within emerging creative sectors (e.g., television, film, audio, digital content).
Attract businesses, residents, visitors, and talent to both destinations, and drive engagement with new offerings in creative sectors, through targeted campaigns.
Collaborate with internal teams to ensure campaigns support specific commercial and community objectives.
Shape Content & Storytelling
Champion compelling content creation that showcases the unique, globally significant offerings, successes, and community spirit of MediaCity and Mayfield, ensuring it resonates effectively with diverse target audiences.
Direct the development of marketing collateral, digital assets, and editorial content across various global and local platforms, consistently supporting the overarching brand narrative and identity.
Build Strategic Partnerships
Cultivate and maintain influential relationships with a diverse range of key stakeholders, including media, creative industries, technology, investment, public sector, culture, tenants, and the wider community.
Act as a senior ambassador for MediaCity, Mayfield, and Landsec in the North, representing the destinations at industry events and forums.
Enhance Communications & PR
Oversee all external and internal communications, including media relations and public relations.
Manage stakeholder engagement and crisis communications to protect and enhance reputation.
What We're Looking For
We're less interested in where you've worked and more interested in what you've built.
You may come from media, production, creative industries, regeneration, real estate, hospitality, technology or another commercially complex sector.
What matters is your ability to:
Create and execute ambitious brand and communication strategies.
Lead integrated marketing campaigns that deliver measurable results.
Build and maintain influential relationships with media and senior stakeholders to drive change.
Translate complex visions into compelling narratives.
Identify opportunities others don't see.
Lead high-performing teams and foster creative talent.
Most importantly, you'll bring entrepreneurial thinking, curiosity and a passion for building exceptional places, businesses and experiences.
Why Join Us?
This is an opportunity to help shape two destinations that are transforming the North West and influencing the future of creativity, innovation and city-making.
You'll join a leadership team with the ambition, backing and freedom to think differently, move quickly and create lasting impact.
If you're excited by bold growth ambitions, complex challenges and the opportunity to leave a legacy, we'd love to hear from you.
THE ROLE
The Director of Marketing and Communications is accountable for developing and delivering the strategic marketing and communications vision across MediaCity and Mayfield. This role will drive brand awareness, reputation, and engagement across all audiences, supporting the commercial and community objectives and long-term value creation across two of the UK’s most ambitious destinations.
Reporting to the Chief Executive of MediaCity and sitting on the Senior Leadership Team, the role will lead the integration of marketing, communications, and campaigns across workspace, production facilities, creative services, destination experiences and partnerships.
The successful candidate will play a pivotal role in shaping the future growth of both destinations—accelerating MediaCity’s position as a leading creative and production ecosystem while enhancing Mayfield’s profile as one of the UK’s most significant regeneration and mixed-use neighbourhoods.
This role offers a rare opportunity to influence the brand future of two nationally important assets with the backing of Landsec and the freedom to shape new markets, partnerships and revenue streams.
Key Accountabilities
Strategic Brand Leadership:
Develop and articulate a compelling brand vision and strategy for MediaCity and Mayfield, ensuring differentiation and market relevance.
Lead the strategic positioning of both destinations across all platforms and touchpoints.
Ensure brand guidelines are consistently applied and evolved to reflect growth.
Integrated Marketing & Campaigns:
Oversee the development and execution of multi-channel marketing campaigns (digital, social, experiential, print) to drive enquiries, footfall, and engagement.
Collaborate closely with the Commercial, Place & Community, and Creative Production teams to support their specific marketing needs and objectives.
Use data and insights to optimise campaign performance and ROI.
Content Strategy & Creation:
Define the content strategy, ensuring a consistent flow of high-quality, engaging content that tells the story of MediaCity and Mayfield.
Direct the creation of marketing collateral, digital assets, and editorial content.
Stakeholder Engagement & Strategic Partnerships:
Develop and implement a robust stakeholder communications plan, engaging with occupiers, partners, local government, and community groups.
Act as a senior ambassador for MediaCity, Mayfield, and Landsec in the North.
Communications & Public Relations:
Manage all proactive and reactive media relations, ensuring positive coverage and effective crisis management.
Proactively monitor and manage the reputation of both destinations, addressing issues promptly and effectively.
Inspire High-Performing Teams
Act as a visible leader and influential member of the Senior Leadership.
Lead and develop a diverse team, create a culture of ambition, accountability and collaboration.
Build future capability through talent development and succession planning.
Champion inclusion, innovation and continuous learning.
Success Measures
Brand awareness and perception metrics for MediaCity and Mayfield.
Effectiveness and ROI of marketing campaigns.
Media coverage and sentiment analysis.
Website traffic, social media engagement, and digital presence growth.
Stakeholder satisfaction