Senior Organic Growth Manager

AffinityClick brings together cutting-edge technology and creative telephony solutions. Whether it’s voice calls, messaging, or data, we’re revolutionizing how consumers and businesses stay connected.
Our first app, Hushed, is one of the largest VoIP apps, with millions of installs and over 500,000 active monthly users across iOS and Android. Hushed ensures seamless, affordable, and private global communication.
And that’s not all! Our latest game-changer, aloSIM, is redefining data connectivity with affordable eSIM services that help travellers stay connected worldwide.
But we’re just getting started. At AffinityClick, we’re fueled by innovation and focused on building products that make global communication simpler and more accessible. We operate from the heart of Canada’s vibrant capital, Ottawa, and offer a dynamic work environment with the flexibility to do your best work.
The Opportunity: Senior Organic Growth Manager
We’re looking for a Senior Organic Growth Manager to make it easier for travellers to discover aloSIM, find the right eSIM package, and confidently make a purchase
Reporting directly to the Director of Growth, you’ll own our SEO strategy and organic search performance—from technical foundations and content opportunities to on-page optimization and authority building.
But this role goes beyond rankings. You’ll use analytics, customer behaviour, and conversion insights to understand how visitors engage with our website and identify opportunities to improve the journey from search to purchase.
This is a hands-on role with significant ownership and room to shape the organic growth roadmap. You’ll work closely with our Copywriter, Graphic Designer, Developers, Product team, and Paid Acquisition team to turn insights into measurable growth.
What You Bring
Experience
Approximately 7–10 years of experience in SEO, organic growth, or a closely related digital growth role, with demonstrated ownership of both strategy and execution.
Strong technical SEO experience and the ability to translate audits into prioritized, actionable improvements with developers.
Experience developing content strategies that balance customer search behaviour with commercial opportunities and business goals.
Proven ability to connect SEO initiatives to meaningful business outcomes, including qualified traffic, conversions, and revenue.
Experience identifying and testing website conversion improvements.
Strong writing and editorial judgment, including the ability to optimize on-page copy and create clear briefs for writers and designers.
Skills
Advanced knowledge of Google Search Console and GA4.
Experience with SEO research platforms such as Ahrefs or Semrush.
Experience with crawling and technical SEO tools such as Screaming Frog.
Strong understanding of keyword research, search intent, site architecture, internal linking, structured data, canonicalization, redirects, indexing, and international SEO.
Strong analytical skills with the ability to turn data into clear priorities and recommendations.
Understanding of conversion rate optimization and the relationship between SEO, user experience, and conversion.
Ability to prioritize opportunities based on customer needs, commercial value, effort, competition, and expected impact.
Team Collaboration
Comfortable collaborating across Copy, Design, Development, Product, and Growth teams.
Able to translate SEO and analytics insights into clear requirements for both technical and non-technical stakeholders.
Strong communication and organizational skills.
Comfortable taking ownership of projects and driving initiatives from opportunity identification through implementation and measurement.
Able to balance strategic planning with hands-on execution.
What You’ll Do
Own Organic Search Growth
Develop and maintain an SEO roadmap based on customer search behaviour, commercial opportunity, competition, and expected impact.
Identify new opportunities across destination pages, regional pages, package information, travel guides, FAQs, and other useful content.
Conduct keyword and search-intent research and map opportunities to the right pages.
Create clear content briefs for the Copywriter and Graphic Designer.
Optimize existing pages, including title tags, meta descriptions, headings, internal links, page structure, and content.
Develop a practical strategy for earning relevant, high-quality backlinks through partnerships, digital PR, useful resources, and other sustainable approaches.

Employment type
Full Time

Work arrangement
Yes