Senior Manager, Launch Program Management

Role Overview
You love the moment before launch.
The strategy is set. The story is written. The clock is ticking. Hundreds of deliverables are moving across dozens of teams. Senior executives are watching closely. The market is waiting.
And somehow, that's when you're at your best.
The pace of innovation has never been faster. As AI transforms every industry, the ability to bring breakthrough products, solutions, and experiences to market with speed and precision has become a competitive advantage. At ServiceNow, launches are not isolated events.They are coordinated market moments that shape customer perception, drive adoption, and showcase the innovation powering the future of work.
The Senior Manager, Launch Program Management sits at the center of those moments.
As part of the Product & Solutions Marketing (PSM) Launch Office, this role partners closely with Launch Office leadership and fellow launch program managers to orchestrate ServiceNow's most strategic product launches and market activations. Working across Product and Solutions Marketing, Product Management, Brand, Digital, Global Communications, Customer Marketing, Sales Enablement, Field Marketing, Partner Marketing, Strategic Events, and Executive Leadership, you'll help ensure our biggest innovations reach customers with clarity, speed, and impact.
This is not a traditional project management role. Success requires equal parts strategist, operator, problem solver, and conductor. You'll navigate ambiguity, manage competing priorities, anticipate risks before they materialize, and maintain calm when timelines compress and stakes rise.
The ideal candidate is energized by complexity, obsessed with execution excellence, and motivated by ownership. They thrive in fast-moving environments, enjoy solving difficult coordination challenges, and love being on the front line of ServiceNow's most important company moments.
Key Responsibilities
End-to-End Launch Program Leadership (75%)
Lead planning and execution for Tier 1 and Tier 2 product launches and strategic market activation initiatives
Partner closely with Launch Office leadership and fellow launch program managers to deliver ServiceNow's most important launch moments
Build and manage integrated launch plans spanning multiple workstreams, stakeholders, milestones, dependencies, and critical paths
Translate portfolio priorities into coordinated launch plans that align product readiness, marketing activation, executive communications, and field preparedness
Drive launch readiness reviews, executive checkpoints, and decision-making forums
Serve as the central orchestrator across launch workstreams, ensuring alignment, accountability, and timely delivery of commitments
Coordinate execution across Product and Solutions Marketing, Brand, Digital, Creative, Communications, Customer Marketing, Sales Enablement, Field Marketing, Partner Marketing, Strategic Events, Product Management, and Analytics teams
Facilitate dependency management, issue resolution, and cross-functional alignment across multiple concurrent initiatives
Anticipate and proactively mitigate risks, blockers, competing priorities, and execution gaps before they impact launch success
Lead launch-day command center activities and rapid-response coordination during critical market moments
Partner with workstream leaders to ensure launch activities ladder to the broader launch strategy and business objectives
Lead planning, development, and execution of ServiceNow's twice-annual product release customer presentation, orchestrating cross-functional inputs and executive reviews to ensure a cohesive launch narrative aligned to company priorities
Portfolio & Market Activation Management (10%)
Manage a portfolio of concurrent launch initiatives across products, solutions, and strategic business priorities
Evaluate launch sequencing, timing, audience impact, resource requirements, and activation dependencies across the broader launch calendar
Partner with Launch Office leadership to connect product innovation with integrated market activation plans
Identify opportunities to maximize impact through coordinated launch moments, integrated storytelling, and portfolio-level planning
Ensure launch activities are aligned across customer, partner, field, analyst, and media audiences
Monitor portfolio health and proactively surface tradeoffs, risks, and recommendations to senior leadership
Executive Stakeholder Leadership & Continuous Improvement (15%)
Develop executive-ready launch readiness materials, status reports, scorecards, dashboards, and recommendation packages
Facilitate alignment across senior stakeholders and drive decisions in complex matrixed environments
Translate operational complexity into clear, concise business insights for executive audiences
Anticipate escalation needs and proactively resolve issues before they impact launch outcomes
Leverage AI tools and emerging technologies to improve planning efficiency, execution effectiveness, and decision-making
Capture lessons learned and continuously improve launch execution practices based on evolving market dynamics and organizational needs
Experience
10+ years of experience leading complex marketing, product launch, program management, or business operations initiatives within enterprise technology organizations
Proven success leading high-visibility product launches involving multiple cross-functional stakeholders and executive leadership teams
Experience managing large-scale programs with numerous concurrent workstreams, dependencies, and competing priorities
Demonstrated ability to deliver results in fast-moving environments with compressed timelines and evolving business needs
Experience developing executive communications, launch readiness reviews, business updates, and leadership presentations
Experience supporting large-scale customer events, major announcements, product launches, or strategic market moments
Core Competencies
Launch Program Leadership
Successfully leads complex launches from planning through market activation while maintaining alignment, momentum, and accountability across stakeholders.
Program Orchestration
Manages numerous workstreams, dependencies, and stakeholders while maintaining focus on business outcomes and launch excellence.
Portfolio Thinking
Understands how individual launches fit within broader company priorities, product roadmaps, customer journeys, and market activation strategies.
Executive Presence
Communicates with confidence and clarity, facilitating decisions and alignment across senior leadership teams.
Strategic Agility
Operates effectively in environments with changing priorities, emerging opportunities, compressed timelines, and incomplete information.
Stakeholder Influence
Builds trust quickly and drives alignment across organizations without direct authority.
Differentiating Attributes
Thrives in high-pressure, high-visibility environments where launch success has meaningful business impact
Demonstrates exceptional ownership and accountability, operating with minimal direction while keeping stakeholders informed
Energized by launch days, company announcements, executive reviews, and fast-moving market moments
Combines meticulous attention to detail with the ability to see the broader strategic picture
Maintains composure, sound judgment, and decision-making under pressure
Passionate about bringing innovation to market and helping customers realize value faster
AI-native mindset, continuously seeking opportunities to improve execution speed, quality, and scale
Relentless follow-through and bias for action, driving initiatives to completion despite obstacles and ambiguity
Enjoys solving complex coordination challenges and bringing order to fast-moving environments
Technical Skills
Expert in Microsoft Loop, PowerPoint, Excel, and collaborative productivity platforms
Strong proficiency with project and program management tools such as Workfront, Asana, Monday.com, Smartsheet, Wrike, or similar
Experience leveraging AI to improve workflow efficiency, planning, content development, or operational execution
Experience building executive dashboards, launch scorecards, and program reporting
Strong analytical and organizational skills with the ability to synthesize large amounts of information into actionable insights
Why This Role Matters
The Launch Office is the engine that connects innovation to market impact.
As ServiceNow accelerates its AI innovation agenda, the volume, speed, and importance of launches continues to increase. Bringing the right innovations to the right audiences at the right time requires disciplined orchestration, exceptional collaboration, and flawless execution.
This role helps ensure ServiceNow's most important product innovations become successful market moments, accelerating customer awareness, adoption, and business impact while strengthening ServiceNow's position as the AI platform for business transformation.
For positions in this location, we offer a base pay of $148,900 - $232,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note

Employment type
Full-time

Work arrangement
No