Regional Sales Director

Regional Sales Director
At American First Finance (AFF), the Regional Sales Director (RSD) plays a critical leadership role in driving sales success within an assigned geographical region. This dynamic position involves overseeing a team of Area Sales Representatives (ASRs) who cultivate and maintain strong relationships with merchants, ensuring the successful promotion and utilization of AFF’s financial programs. Base pay is $90,000 with earnings bonus up to a total of $120,000 OTE.
The RSD is responsible for hiring, training, and coaching sales teams to improve performance while actively monitoring sales activity to achieve regional growth targets. With a focus on strategic problem-solving and innovative thinking, the RSD must effectively navigate challenges, develop creative solutions, and maximize merchant engagement.
A core aspect of this role is delivering a first-class customer experience that aligns with AFF’s values while also driving merchant relationship profitability. By influencing key accounts through program marketing, utilization, and revenue generation, the RSD ensures that AFF’s financial solutions make a meaningful impact for both merchants and customers alike.
Roles and Responsibilities
Recruit, train, and develop a high-performing team of Area Sales Representatives (ASRs) to drive business growth.
Leverage AFF’s Customer Relationship Management (CRM) tools for efficient sales tracking and performance monitoring.
Engage business owners by understanding their needs and demonstrating how AFF can help them attract more customers and increase revenue.
Build and nurture relationships with existing clients, ensuring high levels of satisfaction and long-term retention.
Conduct field observations with each ASR to assess and enhance sales performance.
Provide hands-on support in launching new merchant partnerships and delivering comprehensive training to ensure program success.
Coach ASRs