Lifecycle Marketing Specialist

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?
PrizePicks is seeking a highly motivated and experienced Lifecycle Marketing Specialist to build and own the customer lifecycle strategy for one of our newest product lines, from the ground up. This is a rare opportunity to shape a lifecycle marketing function during an early, fast-moving build phase — owning strategy and cross-functional representation for a product that's still taking shape. The successful candidate will have a strong background in CRM, lifecycle marketing, and customer engagement strategies, and will be comfortable operating with ambiguity in a 0-to-1 environment.
What you’ll do:
Own the end-to-end lifecycle strategy for a newly launched product line, driving its core repurchase and retention goal primarily through organic lifecycle communications.
Design and execute post-purchase nurture flows, re-engagement nudges, and usage reminders.
Partner with analytics to monitor a key guardrail metric that distinguishes genuine reinvestment from cash-out behavior, and to maintain a consistent ROI/attribution methodology across all lifecycle domains.
Represent Lifecycle Marketing on the product’s cross-functional team, filling a dedicated seat among its workstream owners.
Coordinate with other lifecycle domains to avoid overlapping campaigns and ensure a consistent end-to-end customer experience.
Work with lifecycle analysts to define and extend customer segmentation to cover this product’s activity.
Participate in shared quarterly tentpole campaign planning (major sports moments and product launch events), contributing your product’s unique angle to a unified brief.
What you have:
Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field preferred, but not required.
Minimum of 3 years of experience in customer success, email/lifecycle, or CRM marketing roles.
Proficiency in CRM platforms such as Braze, Optimove, or similar tools is highly preferred.
Strong understanding of email/in-app/push marketing best practices and copywriting skills.
Comfort operating in ambiguous, pre-launch environments and building lifecycle processes from scratch.
Experience in Daily Fantasy Sports, gaming, e-commerce, or subscription/consumer products is preferred.
Ability to analyze data and metrics to drive actionable insights and optimize campaign performance.
Organized and detail-oriented, with a proven track record of managing multiple projects and meeting deadlines in a fast-paced environment.
Excellent communication, collaboration, and problem-solving skills.
Where you’ll live:
While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote
This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. #LI-Hybrid
This is an on-site position requiring the employee to work full-time from our PrizePicks headquarters in Atlanta. #LI-Onsite
Working at PrizePicks:
The typical salary range for this position is $60,000 to $80,000 At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process.
This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.
Date Posted: 9/29/2026
Benefits you’ll receive:
In addition to your great compensation package, full-time employees will be eligible for the following perks:
Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Annual bonus
Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
Generous paid leave programs, includi