Vice President, Arena Marketing

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
Arena is looking for a marketing leader who combines strategic judgment, creative thinking, and operational discipline. Someone who can sharpen our story, build demand, develop a strong team, and turn marketing investment into measurable business growth.
As Vice President of Marketing, you will lead Arena’s marketing function and help shape our go-to-market strategy. You will bring a clear point of view, a collaborative leadership style, and the willingness to work directly with your team to turn strategy into results.
Why This Role Matters
Arena by PTC provides cloud-native product lifecycle management (PLM) and quality management system (QMS) software that helps companies bring innovative products to market. Our solutions connect product teams, quality teams, and supply chain partners across industries, including high-tech electronics, medical devices, and aerospace and defense.
You will help translate that value into a compelling market position and sustained growth. Working closely with Sales, Product, and Customer Success, you will build awareness, generate a qualified pipeline, and strengthen customer engagement and advocacy.
This role offers the opportunity to shape Arena’s marketing strategy, develop its team, and make a visible impact on business performance, backed by PTC's reach and resources.
What You’ll Do
Shape and execute marketing strategy. Partner with the SVP of GTM and business leadership to define priority markets, customer segments, and growth opportunities. Translate business goals into a focused marketing plan with clear priorities, investment decisions, and measurable outcomes.
Build and lead a high-performing team. Develop a team spanning product marketing, demand generation, content, digital, customer marketing, and events. Hire and coach talent, set clear expectations, and give people the context and autonomy to make decisions. Foster a culture of collaboration, experimentation, and accountability.
Strengthen positioning and product marketing. Own Arena’s market narrative, messaging, and differentiation. Translate technical capabilities into clear business value for target industries and buying audiences. Lead competitive positioning, product launch marketing, and sales enablement that help buyers understand why Arena is the right choice.
Generate demand and qualified pipeline. Lead integrated campaigns across organic search, paid media, content, email, social, webinars, and events. Apply account-based strategies where appropriate and partner with Sales to improve lead quality, conversion, and progression through the buying journey.
Build brand recognition and market credibility. Establish a consistent, compelling presence through thought leadership, public relations, industry engagement, and customer storytelling. Make Arena’s expertise and customer results central to how we communicate.
Elevate customer marketing and advocacy. Partner with Customer Success to support customer engagement, expansion, and advocacy. Develop customer stories, references, and programs that demonstrate measurable value and bring the customer’s voice into our marketing.
Own the website and digital experience. Lead the strategy and performance of Arena’s public website, working with internal teams and agency partners. Ensure content, navigation, search visibility, and conversion paths help buyers discover, evaluate, and engage with Arena.
Turn insight into better decisions. Use customer research, competitive intelligence, and campaign performance to refine targeting, messaging, and investment. Own marketing budgets and reporting, with clear accountability for pipeline contribution, acquisition efficiency, and return on investment. Apply AI and automation where they improve productivity, relevance, or performance.
What You Bring
Proven B2B SaaS leadership. 10+ years of progressive B2B marketing experience, including 3+ years at the VP level, with demonstrated success driving growth in a SaaS business.
Broad marketing expertise. A strong track record across product marketing, demand generation, brand, and customer marketing, with the ability to connect these disciplines into a cohesive strategy.
Commercial judgment. Experience developing go-to-market strategies in competitive markets and aligning marketing investment with business priorities, sales capacity, and revenue goals.
Demand generation depth. Demonstrated success in building a qualified pipeline, improving funnel conversion, and executing integrated and account-based campaigns for complex B2B buying processes.
Clear, compelling communication. The ability to turn technical capabilities and customer insights into differentiated positioning, persuasive content, and effective sales tools.
People leadership. Experience building and developing lean, high-performing teams. You lead with clarity, humility, and transparency, empower others to make informed decisions, and hold yourself and your team accountable.
A hands-on approach. The ability to move between strategy and execution, prioritize effectively, and help the team solve problems and deliver high-quality work.
Analytical and operational discipline. Confidence using data to assess performance and make investment decisions, with experience using platforms such as Salesforce, Demandbase, Marketo, and Google Analytics.
Cross-functional influence. A record of building productive relationships with Sales, Product, and Customer Success, and aligning teams around shared outcomes.
Experience marketing PLM, QMS, engineering, or manufacturing software, or serving customers in Arena’s core industries, is a plus.
This position is not eligible for employment-based immigration sponsorship. Applicants must be authorized to work in the United States without requiring current or future sponsorship from PTC.
At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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