Director of Travel Industry & Leisure Sales

About Us
Located on the iconic Sunset Strip, The Sun Rose West Hollywood is a newly rebranded, independent, award-winning hotel and a proud member of Preferred Hotels & Resorts. The property features 149 guest rooms and suites, a signature rooftop poolside restaurant, a full-service spa, and an intimate live music venue. Set on the former House of Blues site, The Sun Rose is writing its next great chapter with a guest experience rooted in design, cultural expression, and a strong sense of place. Delivering an experience that’s magnetic, quietly bold, and unmistakably West Hollywood.
Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization!
We value U.S. military experience and invite all qualified military candidates to apply.
Compensation
Salary Range: $115,000.00 - $125,000.00 Annually
Tipped/Service Charge Eligible? No
Discretionary Performance Bonus Eligible? Yes
Overview
The Director of Entertainment Sales is responsible for the strategic leadership, development, and execution of all sales initiatives related to the Entertainment market segment, including both group and transient revenue. This position serves as the hotel's subject matter expert and primary relationship leader for entertainment industry accounts, including film and television studios, streaming platforms, production companies, record labels, talent and management agencies, public relations firms, touring professionals, and entertainment executives.
The Director of Entertainment Sales is accountable for maximizing market share, driving top-line revenue growth, cultivating high-value industry relationships, and positioning the hotel as the premier choice for entertainment-related travel, events, and productions.
This role requires a highly connected hospitality sales professional with a deep understanding of entertainment industry travel patterns, production cycles, agency partnerships, award season activity, and luxury lifestyle hospitality.
Essential Duties and Responsibilities
Strategic Leadership
Develop and execute a comprehensive annual entertainment sales strategy aligned with hotel revenue objectives.
Serve as the property's lead strategist for all entertainment market business.
Identify emerging opportunities within film, television, music, streaming, gaming, media, and content production sectors.
Establish quarterly and annual action plans.
Represent the hotel within the entertainment community and maintain a strong industry presence.
Provide market intelligence and strategic recommendations to executive leadership.
Revenue Generation
Own and achieve entertainment segment revenue goals across group, transient, and related ancillary revenues.
Maximize room night production, ADR, and overall profitability from entertainment accounts.
Secure preferred partnerships and negotiated rate agreements with key entertainment organizations.
Develop creative strategies to increase market share within the competitive West Hollywood and Los Angeles hospitality markets.
Partner closely with Revenue Management to optimize pricing, inventory, and production opportunities.
Group Sales Leadership
Drive group business opportunities
Lead contract negotiations and ensure profitable deal structures.
Coordinate closely with Catering, Events, and Operations teams to ensure flawless execution.
Maintain visibility throughout the sales cycle from prospecting through post-event evaluation.
Transient Sales Leadership
Develop and manage preferred transient agreements
Increase year-round transient room night production.
Manage key account relationships and production performance.
Identify opportunities surrounding production schedules, award season, premieres, and major entertainment events.
Relationship Management
Establish and maintain executive-level relationships throughout the entertainment industry.
Conduct regular client visits, site inspections, sales presentations, and networking engagements.
Become recognized as a trusted hospitality partner within the entertainment community.
Ensure high guest satisfaction and long-term client retention.
Proactively address client issues and protect account relationships.
Market Visibility and Industry Engagement
Attend industry events, networking functions, industry conferences, premieres, and association meetings.
Promote the hotel's brand within entertainment circles.
Partner with marketing on entertainment-focused campaigns and promotional initiatives.
Leverage personal industry relationships to create new business opportunities.
Forecasting and Business Analysis
Prepare monthly, quarterly, and annual revenue forecasts.
Analyze account performance, booking pace, market conditions, and competitive trends.
Deliver detailed production reports and strategic recommendations to senior leadership.
Maintain accurate sales activities, pipelines, and account information within CRM systems.
Qualifications and Skills
Education and Experience
Minimum 5-7 years of progressive hotel sales experience.
Minimum 3 years selling directly into the entertainment industry.
Demonstrated success managing both group and transient revenue streams.
Proven ability to achieve aggressive revenue targets.
Strong negotiation, presentation, and relationship management skills.
Experience working within luxury, lifestyle, or upscale hotel environments.
Proficiency with hotel sales platforms, CRM systems, and revenue analysis tools.
Existing network of entertainment industry contacts.
Experience selling within the West Hollywood, Beverly Hills, Hollywood, or greater Los Angeles markets.
Experience working with luxury lifestyle brands.
Knowledge of production travel logistics and entertainment contracting practices.
Experience developing strategic partnerships with major studios, agencies, and media companies.
Benefits
HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!
For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs ​through EyeMed.