Product Designer & UX Researcher

Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Product Designer & UX Researcher
Waterloo, ON
Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.
Build what’s next for players.
We’re a startup inside Sony PlayStation. Fast-moving, experimental, and highly ambitious. Backed by the scale, resources, and trust of Sony Interactive Entertainment.
We’re building new mobile and web experiences that help gamers connect, discover, and play together in better ways. This is a rare opportunity to design at startup speed and drive huge impact inside the largest gaming company in the world.
If you thrive in zero to one environments, love shaping product direction, and care deeply about craft, systems, and the user experience - we want to talk.
Responsibilities
Plan and conduct research activities such as user interviews, concept testing, usability studies, surveys, and competitive reviews.
Synthesize qualitative and quantitative findings into clear insights and actionable product recommendations.
Work with Product and Engineering to understand requirements, technical constraints, and opportunities.
Use research and feedback to iterate on designs and improve usability, accessibility, performance, and consistency.
Create user journeys, wireframes, prototypes, interaction patterns, and high-fidelity designs.
Contribute to shared design systems, components, and standards.
Participate in design critiques and collaborate with teammates to strengthen the quality of the work.
Communicate design rationale and research findings clearly to cross-functional partners and stakeholders.
Support product experiments and help evaluate outcomes using user feedback and product data.
Requirements
BA/BS in Interaction or Product Design, Human Factors, or equivalent practical experience.
2+ years of professional experience in product design, UX design, UX research, or a related role.
A portfolio or case studies that show your design process, research approach, and contribution to shipped or tested digital experiences.
Experience designing consumer-facing mobile or web products; mobile-first experience is a plus.
Working knowledge of user-centred design and research methods, including interviewing, usability testing, synthesis, and insight communication.
Strong interaction and visual design fundamentals, with attention to clear, intuitive experiences.
Proficiency with Figma, including components, auto layout, and prototyping.
Ability to collaborate effectively, receive feedback, and work through ambiguity with support from teammates.
Clear, concise communication and presentation skills.
Strong product intuition, with the ability to balance speed, experimentation, and long-term quality.
Bonus
Interest in or knowledge of player behaviours, gaming culture, and industry trends.
Experience with social, community, or network-driven products.
Strong experimentation mindset (A/B testing, metrics-informed iteration).
Familiarity with accessibility and inclusive design practices.
Experience contributing to a design system.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
The estimated Ontario base pay range for this role is listed below.
$121,900—$171,900 CAD
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.