Associate Editor, Social, NBC News Digital

NBC News is looking for an Associate Editor, Social to bring our journalism to life across social platforms. You’ll work with reporters, editors, designers and others at NBC News to turn breaking news and original reporting into thoughtful, engaging social journalism — from a strong headline or visual treatment to a full platform-specific rollout. You’ll also be responsible for the day-to-day distribution of NBC News stories across Facebook, X, Threads, Bluesky, LinkedIn, Reddit and Instagram, making sure our journalism reaches audiences wherever they are.
This is a hands-on role for someone who follows the news closely and understands what makes people stop scrolling and engage, and you’ll have a desire to experiment with how NBC News’ journalism can connect with different audiences on social platforms. You’ll work across a wide range of stories and formats and social storytelling, audience engagement and distribution strategies.
The role is best suited for a creative thinker who has a deep understanding of the native languages of various social media platforms. You should also have some experience in graphic design and light video editing.
The position can be based in New York or Los Angeles and is five days a week, Monday-Friday, starting at 1pm ET. You will report to the Senior Editor, Social.
This position is represented by the News Guild – NY CWA.
Responsibilities:
Distribute original reporting and breaking news on NBC News’ social accounts
Work with the art, photo and data graphics teams to create bespoke social graphics
Write accurate and compelling headlines and social copy
Work with the social video teams to distribute original video content
Select strong visuals for story promotion and live event coverage
Identify zeitgeisty stories and shareable moments on social media and surface them to the news teams
Repackage content for distribution on different social platforms
Track audience behavior to help inform promotion and overall strategy
Occasionally help curate NBCNews.com homepage and app owned platforms
At least 1 year of experience working in social media
Bachelor’s degree or equivalent and comparable work experience
Excellent writing skills, solid news judgment and a creative eye
Experience creating shareable content
Basic knowledge of graphic design
Experience using newsroom tools such as TrueAnthem or Social Flow and Chartbeat or Parse.ly
The position can be located in New York, NY or Los Angeles, CA
Desired skills:
Basic knowledge of Premiere Pro and video editing
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of four days per week. The company reserves the right to change the in office requirement at any time.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $75,000 - $80,000

Employment type
Full-time

Work arrangement
Hybrid