Manager Business Analytics

Title of role: Manager Business Analytics
Location: New York or Boston; Hybrid (2 days in the office required)
Approved Salary Range: $130K-$140K
About the Role:
Rue Gilt Groupe is seeking an innovative and business-minded Manager, Business Analytics to lead the analytical strategy across key customer engagement channels. In this role, you will be the dedicated analytics owner for our Paid Retargeting and Winback marketing programs, transforming complex datasets into executive-ready strategic insights that drive measurable revenue growth.
You will sit at the intersection of marketing strategy, technology, and data science—collaborating closely across the broader Marketing team, technology partners, and external vendors. If you thrive on upleveling complex analyses, understanding core commercial drivers, and leveraging modern tools with AI, this opportunity is ideal for you.
Key Responsibilities:
Program Analytics Ownership: Serve as the lead analytics owner for both the Paid Retargeting and Winback marketing programs, defining measurement strategy, incrementality testing, and performance optimization.
Uplevel Complex Analyses: Synthesize multi-channel datasets into clear, actionable stories, executive dashboards, and strategic recommendations that directly influence marketing investments.
Understand Business Context & Drive Innovation: Connect data directly to underlying business models, identifying growth opportunities and pioneering new approaches to customer lifecycle optimization.
Cross-Functional Collaboration: Partner effectively across internal teams, including Marketing, Data Engineering, and Tech, as well as external platform vendors to improve attribution, data architecture, and campaign effectiveness.
Embrace AI & Modern Workflows: Bring a strong AI curiosity to test and integrate novel AI tools, automated analytical workflows, and generative techniques into daily reporting and exploratory research.
Experience and Background Needed:
Strategic Thinking: Proven ability to translate complex statistical outputs into high-level business narratives for non-technical leadership.
Forward-Looking Mindset: Active curiosity around emerging AI tools and automation capabilities to enhance analytical speed and insight discovery.
Collaborative Attitude: Strong communication skills with a track record of building cross-departmental alignment and managing external partner relations.
BA/BS in a quantitative field (Marketing, Economics, Mathematics, etc.).
4+ years of experience in business analytics, marketing analytics, or data-driven strategy (preferably within e-commerce, digital retail, or direct-to-consumer environments). AdTech/Digital Paid Media background a plus.
Strong statistical foundation, including hands-on experience with A/B testing, attribution methods, and MMM/MTA modeling.
Advanced SQL skills for querying, data manipulation, and building robust analytical models.
Deep experience with Tableau (or equivalent BI tools such as Looker or Power BI) for designing interactive visualizations and executive reports.
Expert-level proficiency in Excel or Google Sheets
What our team offers
Working at RGG is more than just a job; it’s an opportunity to join a mission-driven team that values Innovation and Impact. We are committed to supporting our employees' success and well-being:
Comprehensive Coverage: Robust health, dental, and vision insurance effective on the date of hire.
Time & Flexibility: Generous Flex Time Off (FTO) and flexible remote/hybrid work options that support a healthy work-life balance.
Culture: A supportive, inclusive culture that encourages innovation, safety, and creative risk-taking.
Community: Paid volunteer opportunities and regular DEI celebrations to foster a strong sense of community and collaboration.
Impact: The chance to make a real, measurable impact at a mission-driven, fast-growing company poised for major expansion.
We encourage you to apply
Even if you don’t meet every single qualification, we’d still love to hear from you. We value passion, curiosity, and a commitment to learning as much as experience. We celebrate diverse perspectives and strive to create an inclusive environment for all our Associates.
Work Authorization
Rue Gilt Groupe requires all applicants to be currently authorized to work in the United States on a full-time basis. This position is not eligible for visa sponsorship now or in the future. Rue Gilt Groupe is an Equal Opportunity Employer and will consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide rang