Marketing Automation and Database Architect

Please reference the schedule and minimum qualifications listed below before applying.
If you need assistance with filling out our application form or during any phase of the application, interview, or employment process, please notify our Human Resources Team at 801-366-6947 option 1 or email macurecruiting@macu.com and every reasonable effort will be made to accommodate your needs in a timely manner.
Job SummaryApplies thorough knowledge of marketing automation, CRM, and database operations to maintain the quality, reliability, optimization, and day-to-day performance of Eloqua backend data infrastructure and related marketing technologies. Independently supports database health, system integrations, audits, performance monitoring, optimization, documentation, and approved technical initiatives, partnering with senior technical staff on highly complex issues or broader system strategy.
Maintains and improves automation data feeds, data mapping, system connections, troubleshooting, reporting, database integrations, and data hygiene. Evaluates moderately complex issues, recommends practical solutions, and supports approved enhancements and technical initiatives in Eloqua, CRM platforms, and related systems in partnership with the Senior Architect or Senior Manager.
Job Description
To be effective, an individual must be able to perform each job duty successfully.
Executes on established best practices and professional judgment to support Eloqua and CRM infrastructure, including lead scoring, profiling, segmentation, system integration, data hygiene, optimization, troubleshooting, and reporting.
Maintains and administers marketing automation and CRM platforms by monitoring system functionality, resolving recurring and moderately complex issues, documenting solutions, and escalating highly complex technical concerns when appropriate.
Maintains established marketing automation standards for data quality and hygiene, list management, optimization, auditing, and troubleshooting; identifies issues, evaluates impact, and recommends improvement opportunities for review or implementation.
Performs routine database maintenance activities, including list management, deduplication efforts, data validation, field mapping verification, and monitoring of integration processes to ensure data accuracy and reliability.
Monitors and maintains large data sets, performs data-quality checks, documents findings, investigates root causes, and supports remediation efforts across marketing systems and databases.
Creates, maintains, and updates technical documentation, operating procedures, configuration records, and process guides related to marketing automation platforms and database operations.
Participates on cross-functional teams and performs technical tasks involving sales and marketing tools, databases, engagement milestones, and approved campaign requirements.
Supports and coordinates the implementation, testing, validation, and ongoing support of system integrations between marketing technologies, CRM platforms, data warehouses, and other approved business applications.
Conducts technical evaluations, testing, documentation, and implementation tasks for approved technologies, platform enhancements, and add-on applications.
Analyzes marketing and sales data to identify trends, data-quality concerns, operational issues, and opportunities for process improvement; develops findings and recommendations for senior technical staff and business partners.
Supports user access administration, security controls, and platform governance processes based on established policies and approved business requirements.
Contributes to technical project activities including requirements gathering, solution testing, user acceptance testing, implementation support, and post-deployment validation; identifies risks, documents outcomes, and recommends follow-up actions.
Provides operational support to marketing and sales teams by troubleshooting platform issues, researching root causes, documenting resolutions, and ensuring timely handling of service requests.
Stays current on marketing automation capabilities, industry trends, and platform enhancements; applies knowledge to identify process improvements and recommend practical changes that improve platform effectiveness, data quality, or operational efficiency.
Performs other duties as assigned.
KNOWLEDGE, SKILLS, and ABILITIES
The requirements listed are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
Experience
4+ years of related experience in marketing automation, database operations, CRM data, or data quality. Eloqua or comparable platform experience is preferred.
4+ years of experience supporting technical projects, audits, system maintenance, data-quality processes, or database optimization efforts.
Track record of performance excellence meeting targets and objectives
Working knowledge and experience with quantitative analysis, statistics, etc.
Experience in data and analytics management, including the use of predictive modeling to develop accurate market and product forecasts.
Ability to analyze business needs and formulate them into effective marketing strategies
Education
Four-year college degree or equivalent.
Bachelor’s degree in Advertising, Marketing, Information Technology or related field.
Licenses, Certificates, Registrations
Eloqua Product Master Certification
Salesforce Certified Database Administrator
Adobe Analytics Certification
Computer/Office Equipment Skills
Must be proficient with the Eloqua, Salesforce, SugarCRM or like systems.
Solid experience in troubleshooting and resolving complex data issues
undefined
Leadership and Organization Development
Collaborates with direct reports and/or peers to deliver results and build organizational capacity
Strong contribution to team effectiveness
Develops multifunctional base level skills
Scope and Strategic Impact
Begins to apply knowledge to implement programs
Analyzes data to summarize
Supports program delivery through the practical application of basic discipline knowledge with limited guidance
Applies subject matter knowledge to solve common business issues within established guidelines
Evaluates unique circumstances and assists in making recommendations
Develops practical knowledge of applications within business environment
Analytical Thinking & Problem Solving
Works on problems / projects of diverse complexity and scope
Exercises independent judgment within generally defined procedures and practices to identify a solution
Seeks advice in order to make decisions on complex business issues
PHYSICAL ABILITIES / WORKING CONDITIONS
Physical Demands
Ability to talk, sit, and hear consistently
Ability to stand, walk, and use hands to handle or reach occasionally
Vision Requirements
Close vision (clear vision at 20 inches or less)
Distant vision (clear vision at 20 feet or more)
Color vision (ability to identify and distinguish colors)
Weight Lifted or Force Exerted
Ability to lift up to 10 pounds occasionally
Environmental
There are no unusual environmental factors (such as a typical office)
Noise Environment
Moderate noise (business office with computers and printers, light traffic)
Mountain America Credit Union is an EEO/AA/ADA/Veterans employer.