Performance Marketing Manager

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.
Manager, Performance Marketing
Introduction to the Team
We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.
Make an impact
The Performance Marketing team helps Expedia Group connect travelers with the right travel experiences through data-led, technology-enabled marketing. This role sits at the intersection of search marketing, product strategy, data science, and automation. You will shape the strategy and operating model for Expedia Group’s non-Google search portfolio, combining search expertise, experimentation, automation, and artificial intelligence (AI) to improve efficiency and accelerate growth across global markets.
In this role, you will
Own the strategic vision and performance of the non-Google Search Engine Marketing (SEM) portfolio, including Bing, Yahoo Japan, and Naver
Develop scalable account-structure standards, testing frameworks, and decision-making playbooks for campaign management and optimization
Lead AI, automation, and marketing technology initiatives, including dashboards, monitoring systems, and AI-powered workflows
Partner with Product, Engineering, Data Science, and Operations teams to define roadmaps and build solutions that connect business objectives with technical implementation
Serve as the subject matter expert for non-Google search engines and emerging search technologies, while influencing partner roadmaps through strategic engagement with Microsoft, Yahoo Japan, and Naver
Present strategic recommendations and business performance updates to senior leadership, mentor colleagues, and build organizational capability in SEM, analytics, automation, and AI adoption
Experience and qualifications
You have a bachelor’s degree in a quantitative, technical, or business discipline; or equivalent related professional experience
You have advanced SQL and Microsoft Excel skills, with experience analyzing large datasets
You have experience with Python, automation technologies, AI tools, marketing technology platforms, or APIs
You have a strong understanding of SEM strategy, experimentation, bidding systems, and performance optimization
You can translate business objectives into practical technical solutions and work effectively across multidisciplinary teams
You have proficient communication, stakeholder management, project leadership, and mentoring skills
Preferred qualifications
You have experience building AI-enabled marketing solutions or internal automation tools
You have experience operating within complex, global performance marketing organizations
You have demonstrated the ability to shape product roadmaps and develop long-term strategic plans
Accommodation requests
Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.
About Expedia Group
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
Important notice
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.
Equal Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.