Meta Ads and Tiktok Ads Expert for eCommerce in UAE

We are looking for an experienced Meta Ads and TikTok Ads Expert to join our growing e-commerce team.
Responsibilities:
• Plan, launch and manage Meta and TikTok advertising campaigns for our UAE e-commerce stores
• Research audiences, products and competitors to identify new opportunities
• Create and test different campaigns, ad sets, creatives and targeting strategies
• Continuously monitor campaigns and optimize them based on sales, CPA, ROAS and overall profitability
• Scale winning products and campaigns while controlling advertising costs
• Identify underperforming campaigns and take corrective action quickly
• Work closely with our creative and e-commerce teams to develop better ad creatives and offers
• Analyze daily and weekly performance data and provide clear reports
• Help identify products with strong potential in the UAE market
• Stay updated with changes in Meta and TikTok advertising platforms and their algorithms
Requirements:
• Proven experience running Meta Ads and TikTok Ads for e-commerce
• Strong understanding of the UAE market and preferably GCC markets
• Experience with COD e-commerce is highly preferred
• Strong understanding of ROAS, CPA, CTR, CPC, CPM, conversion rate and profitability
• Ability to manage and scale advertising budgets based on performance
• Strong analytical and problem-solving skills
• Experience testing multiple products and creatives
• Ability to work independently and take ownership of campaign performance
• Previous experience with UAE or GCC e-commerce stores will be a major advantage
What We Offer:
• Work directly with an e-commerce business rather than an agency
• Opportunity to work across 10+ active UAE e-commerce stores
• Access to real sales and performance data
• Opportunity to work with a growing team across Pakistan, UAE and Kuwait
• A performance-driven environment where your work directly impacts business growth
• Competitive salary based on experience and performance
📍 Location: Pakistan / Remote
💼 Job Type: Full-time

Work arrangement
Yes