Performance Marketing Manager

Performance Marketing Manager
About Techmagnate
Techmagnate is one of India’s leading digital marketing agencies, known for delivering transformational growth to clients across SEO, Paid Media, and Content Marketing. We’re expanding our leadership team to strengthen our own brand presence, thought leadership, and marketing initiatives.
Key Responsibilities
Campaign Strategy & Execution: Plan, launch, and optimize user acquisition, remarketing, and retention campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, TikTok, and other relevant channels.
Budget & ROAS Ownership: Manage monthly/quarterly marketing budgets, allocating capital efficiently across channels to achieve target ROAS, LTV:CAC ratios, and overall business targets.
A/B Testing & Optimization: Continuously test creative assets, ad copy, landing pages, and audience targeting to maximize conversion rates and lower acquisition costs.
Data Analysis & Reporting: Track, analyze, and report on campaign metrics using tools like Google Analytics, MMPs (AppsFlyer/Singular), or BI dashboards. Translate complex data into actionable growth insights.
Cross-Functional Collaboration: Partner closely with creative teams to produce high-performing ad creatives, copy, and landing pages; align with product and engineering teams to ensure tracking accuracy.
Tracking & Attribution: Ensure end-to-end tracking accuracy across web and mobile platforms using Tag Manager, pixels, server-side APIs, and multi-touch attribution models.
Market Research: Stay up to date with paid media trends, platform algorithm changes, privacy updates (e.g., iOS changes), and emerging channels to keep the brand ahead of competitors.
Requirements & Qualifications
Experience: 5+ years of hands-on experience managing paid acquisition and performance marketing campaigns at scale.
Platform Expertise: Advanced proficiency with Google Ads (Search, PMax, YouTube, Display), Meta Ads Manager, and programmatic/retargeting platforms.
Analytics & Tools: Strong command of Google Analytics (GA4), Google Tag Manager, MMPs (for mobile apps), and Excel/Google Sheets (pivot tables, modeling).
Creative Eye: Deep understanding of paid creative strategy, hook rate, thumb-stop rate, and messaging frameworks that drive conversions.
Technical Skills: Familiarity with attribution frameworks, tracking pixels, CAPI, UTM taxonomies, and basic HTML/JS tracking concepts.
Mindset: Highly analytical, hypothesis-driven, self-motivated, and comfortable working with aggressive growth targets.

Work arrangement
No