Category Marketing Manager

Role Description The Category Marketing Manager (part-time, remote) is responsible for driving the marketing strategy for key food and beverage categories at Lou's Bistro. In this role, you will analyze category performance, monitor trends, and identify growth opportunities across menus, promotions, and guest segments. You will develop and execute category marketing plans, including campaign briefs, positioning, pricing recommendations, and promotional calendars in collaboration with cross-functional partners. Day-to-day responsibilities include conducting market and competitive research, translating customer insights into actionable strategies, and partnering with sales and operations to align category initiatives with business goals. You will track campaign results, prepare performance reports, and recommend optimizations to improve category visibility, guest engagement, and revenue.
Qualifications
Candidates should possess skills in Market Planning and Market Analysis to design and evaluate effective category strategies.
Candidates should possess skills in Market Research and Customer Insight to understand trends, guest behavior, and competitive dynamics.
Candidates should possess skills in Sales to collaborate with internal teams and support category growth and revenue targets.
Experience in category management, brand management, or food and beverage marketing is beneficial.
Strong analytical skills, proficiency with spreadsheets or analytics tools, and the ability to interpret data into clear recommendations are important.
Effective written and verbal communication skills, with the ability to present findings and influence stakeholders in a remote environment.
Proven ability to work independently, manage multiple priorities in a part-time schedule, and meet deadlines.
A bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience, is preferred.

Work arrangement
Yes