AI Solution Specialist- Marketing Manager

About the Role
We are hiring a Manager for the Ecosystem motion to manage Anthropic. This marketing specialist will own both internal and external channels, as well as amplification and adoption for the Anthropic ecosystem. It will report to the Cluster Head of Ecosystem Marketing and work closely with the Anthropic BU's India team on a dotted-line basis. MBA preferred with 12+ years of experience.
What You'll Do
Leadership & Direction: work with a team of marketers in India and the US; be the bridge between AI Ecosystem marketing and other corporate marketing functions (brand, digital, web, external/internal communications); liaise with external agencies and partners
Strategy & Research: develop marketing strategy through research and build hypotheses for marketing-driven value creation for the Anthropic Ecosystem
Marketing Plan Ownership: create, manage, and execute the marketing plan end-to-end
Strategic Programs: develop and execute one-of-a-kind marketing programs across business units to scale brand awareness and salience globally
Digital Marketing: use brand and tech levers to create buzz across digital channels; build and execute a social media strategy that delivers business results
Content Marketing: deliver a world-class editorial calendar aligned with each brand's top strategic messages using innovative content formats
Be the full-funnel owner of AI Ecosystem marketing: digital, BTL, direct, strategy, planning, ROI-driven marketing, PR, AR, comms, thought leadership, content, creative, analytics and reporting
Internal + external amplification and adoption across HCLTech and HCLSoftware
Qualifications & Experience
Educational level: MBA
Minimum 12+ years of experience
Skills Required
Understand the importance and the nuances of the AI business landscape and the technologies that are in play and upcoming
Knowledge of AI technologies, LLMs, models, Claude Code, Codex, and the market is a strategic advantage
Excellent written and verbal skills; ability to tailor content to different audiences and media outlets, and edit content written by others for message and clarity
An 'A-level' performer with the drive to innovate and break norms, with a solid thought process and obsession for results/business value
Excellent analytical skills with a strong sense of structure and logic
Strong understanding of content marketing principles and how content drives business goals
Demonstrated experience creating content that effectively integrates copy with visual elements
Strategic thinker with the ability to plan content initiatives and campaigns
Ability to work independently and collaboratively with cross-functional teams
Strong project management and organizational skills
Key Performance Parameters
1. Marketing plan: Anthropic Ecosystem marketing plan created and executed as per agreed timelines
2. Brand awareness: Measurable lift in brand salience across digital channels
3. Lead generation: Content-driven lead generation with tracked pipeline contribution
4. Content calendar: World-class editorial calendar delivered, aligned to strategic messages
5. Amplification: Internal + external amplification campaigns with measurable adoption uptake
6. Cross-functional bridge: Effective integration between AI Ecosystem and corporate marketing functions
You will be part of a close-knit, highly passionate team working in one of the most talked-about areas in the technology industry today. You will have the unique opportunity to do your best work.

Work arrangement
Hybrid