Live opening · Posted 8 days ago
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About the role
Description supplied by the original job listing.
GenAI Lakes is hiring a Performance Marketing Specialist to manage and optimize multi-channel paid media campaigns focused on qualified lead generation, conversion efficiency, and measurable business growth.
Location: Madhapur, Hyderabad
Work Mode: On-site
Employment: Full-time
Experience: 1–3 years
Salary: ₹30,000–₹40,000/month, based on experience and performance
Joining: Immediate
Key Responsibilities
Plan, launch, and optimize campaigns across Meta Ads, Google Ads, WhatsApp, and LinkedIn Ads
Manage lead generation, Search, Display, YouTube, Performance Max, retargeting, and B2B campaigns
Own campaign budgets, bidding, targeting, placements, and scaling while maintaining lead quality
Conduct audience, keyword, competitor, and market research
Run structured A/B tests across creatives, copy, audiences, keywords, landing pages, and offers
Build remarketing and lead-nurture funnels, including Click-to-WhatsApp journeys
Track and improve CPL, CPA, CTR, CVR, ROAS, lead quality, and pipeline growth
Coordinate with creative, sales, and web teams to improve conversion performance
Prepare performance reports with insights and recommendations
Required Skills
Hands-on experience with Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, Meta Pixel, conversion tracking, funnels, attribution, and landing-page optimization.
Experience with CRM, marketing automation, Looker Studio, or relevant Google/Meta/LinkedIn certifications would be an advantage.
📩 Apply: hr@mxcignite.com
Immediate joiners are preferred.
Work arrangement
No
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