E-Commerce Manager – Marketplace Lead

ABOUT SHAY
Shay (theshay.in) is a design-led tableware and home brand with a deep focus on ceramics. We sell across Amazon India, Flipkart, Quick commerce, and our website. We are in an aggressive multi-channel expansion phase and are looking for someone who can own our entire marketplace universe — managing existing channels at peak efficiency while building new ones from scratch.
THE ROLE
You own every marketplace Shay operates on. Amazon India is the base engine — you keep it running and growing. New channels like Myntra, Pepperfry, Nykaa Home, and Amazon Global are next — you identify, pitch, and build them.
You are commercial, data-driven, and fast. You do not wait to be told what to fix. You see the number before anyone else does.
You report directly to the Founder.
WHAT YOU WILL OWN
Amazon India — Full Ownership
Complete Seller Central management — account health, listings, pricing, catalogue, A-to-Z claims
Advertising — Sponsored Products, Sponsored Brands, Sponsored Display
TACOS target below 10%. ACOS target below 18%
Listing quality — A+ content briefs, titles, keywords, parent-child architecture
Pricing discipline — every ASIN at correct BAU pricing at all times
Return rate monitoring — identify root causes and fix proactively
Master ASIN sheet — every active ASIN, pricing, status, inventory level, listing health always updated
Seasonal planning — GIF, Diwali, Republic Day — catalogue and pricing readiness
Weekly Amazon report — revenue, TACOS, ACOS, account health, return rate
Flipkart — Vendor Model
Full vendor model management — PO acceptance, SLA compliance, catalogue setup
Flipkart ads — Sponsored Products and Performance Ads
Listing quality — images, titles, descriptions per Flipkart requirements
Pricing aligned with overall channel strategy
Coordinate with operations on PO fulfillment timelines
New Channel Expansion
Identify which new channels make sense for Shay — Myntra, Pepperfry, Nykaa Home, Meesho, Amazon Global UAE
Own onboarding end to end — from first conversation to first revenue
Catalogue setup, compliance requirements, pricing structure, and commercial terms for each new channel
Build channel-wise P&L — every new channel must contribute margin not dilute it
Target: at least two new channels live and generating revenue within 90 days
Data and Reporting
Weekly performance report across all channels — revenue, ad spend, return rate, account health
Monthly channel P&L — gross revenue, returns, fees, ad spend, net contribution by channel
Work with MIS team daily — all decisions backed by data
Flag pricing errors, listing suppressions, or account health issues same day — not at weekly review
Inventory Coordination
Flag stock requirements before any ASIN approaches stockout
Ensure zero ad spend on out-of-stock or suppressed ASINs
Coordinate with operations on FBA and Flipkart fulfillment priorities
WHAT WE ARE LOOKING FOR
4-6 years independently managing Amazon Seller Central at a brand — not agency, not platform side
Documented TACOS results — specific before and after numbers shared in interview without hesitation
Has onboarded at least one new marketplace beyond Amazon — Flipkart, Myntra, Pepperfry, or similar
Has managed Flipkart vendor model or Flipkart Seller Hub
Deep hands-on Amazon ads experience — Sponsored Products, Sponsored Brands, Sponsored Display
Active Helium 10 or similar tool user — weekly use, not occasional
Thinks commercially — understands channel P&L, margin contribution, and unit economics
Moves fast — identifies problems and acts without waiting to be told
Has worked in home, lifestyle, kitchen, or consumer goods category — preferred
Based in or willing to commute to South Delhi daily

Work arrangement
No