Press & VIP Assistant

Founded in 1994 deep in London Soho’s underbelly, Agent Provocateur carved out a notorious anti-establishment narrative inspired by its punk roots and became renowned for not being afraid to shake things up. Today, Agent Provocateur is an iconic global brand, known for our provocative attitude, exceptional design, exquisite fabrics and our playfulness.
We are looking for a highly organised, proactive and relationship-focused Press & VIP Assistant to join Agent Provocateur’s communications team. Reporting to the Press & VIP Manager, you will support the day-to-day management of Press, VIP and influencer relationships, helping to secure meaningful brand visibility and opportunities across fashion, entertainment and culture.
You will play a key role in managing sample loans, press requests, product placements, gifting and VIP seeding, ensuring every request is handled efficiently and to the highest standard. This is a fast-paced, hands-on role for someone with a strong interest in fashion and PR, excellent attention to detail and a natural ability to build positive relationships with press, stylists, talent and industry contacts.
The ideal candidate is organised, commercially aware and eager to develop their PR expertise within an ambitious, independent fashion brand.
Main duties and responsibilities:
Own the PR outreach programme, proactively pitching to relevant press, stylists and media contacts to secure organic coverage
Build and manage a portfolio of influencer relationships across fashion, lifestyle and relevant niche communities, with a particular focus on UK, Europe and US audiences
Manage all Press and VIP loan requests, as well as product placement opportunities, ensuring the timely and professional coordination of samples.
Monitor and report on PR and influencer performance, tracking coverage, reach and commercial impact against clear KPIs
Manage sample inventory between the varied teams of Press, Design, and Creative
Maintain and grow the brand's Press and Influencer contact database
Support in building out Press and VIP strategies for campaign launches and events
Stay ahead of trends in influencer marketing and PR to keep Glassworks' approach current and competitive
Please note, the roles and responsibilities listed above are indicative of the position and are not exhaustive and the role includes actions based on any reasonable requests by a line manager.
The successful candidate will enjoy access to a variety of discretionary benefits, such as:
21 days annual leave entitlement, plus bank holidays each year
Generous staff discount across a variety of brands
Auto-enrolment into the company pension scheme
Cycle-to-work scheme
Charity time-bank scheme
Ability to purchase additional annual leave
This role is based in our London office, 5 days per week.

Employment type
Permanent / Full Time

Work arrangement
No