Senior Digital Marketing Manager

Who We're Looking For - Senior Digital Marketing Manager
The Senior Digital Marketing Manager role at Clearlink is unique. You’re given the support, budget, and resources to fulfill your vision while also receiving a license to try new things and dive headfirst into exciting new initiatives. We’re looking for an experienced digital marketer and leader who can build marketing strategies from scratch, has a consistent track record of success, and is highly motivated to reach and exceed goals. You’ll help grow the business by optimizing current tactics, testing, and developing new channels.
As a Senior Digital Marketing Manager, you’ll report directly to the Marketing Director and together work across multiple platforms, devices, channels, and industries. You’ll also collaborate with a hard-working, cross-functional team of digital marketing experts including SEO and PPC specialists, content strategists, copywriters, designers, engineers, and project managers in a fun, positive work environment that facilitates creative ideas and encourages others to achieve their goals. You’ll dive deep into the data to optimize every step in the customer journey to delight and convert.
We’re looking for someone who can start fast to help us continue our current success and drive additional focus around developing new marketing channels.
Clearlink is a remote-friendly company, prioritizing virtual and in-person collaboration. This is a remote-first role for candidates who are located outside of Utah and outside of commuting distance. For candidates residing within 50 miles of our Salt Lake City, Utah office, a hybrid schedule of 2-3 days in-office is required.
The Impact You Will Make
Develop and execute brand strategies (40%)
Develop annual and quarterly comprehensive marketing strategy for each brand, including website content strategy, channel mix, and campaign management.
Regularly lead and conduct weekly, monthly, and quarterly strategic syncs with your specialists to review the pacing of your core business metrics: marketing qualified leads (MQLs) and gross margin before sales % (GMBS%); to plan & prioritize initiatives, make adjustments, and identify opportunities for incremental growth.
Execute marketing strategy by prioritizing and aligning specialists, production team members, and project manager to goals and action items.
Sustain your marketing knowledge through continuous learning to remain relevant in the field.
Seek out new marketing opportunities through market research, competitive analysis, customer collaboration, and industry education
Manage a brand marketing team (20%)
Lead a cross-functional digital marketing team comprising a content strategist, UX specialist, SEO specialist, and PPC specialist focusing on execution, career growth, and development.
Sets and communicates priorities for the individual contributors that impact project deliverables, including your marketing team and external resources such as FED, Finance, PM, etc.
Prioritize the work of your team, balancing long-term strategic objectives and new opportunities with the overall goal of driving growth
Collaborate with project management, compliance, and financial analysts to shepherd projects through the production process and ensure business objectives are met
Analyze and report on marketing results (10%)
Review, analyze, and report on core business metrics: total lead volume and gross margin before sales %.
Analyze data on real-time performance at a detailed level (i.e. domain website traffic, marketing qualified leads, marketing expense).
Be the primary marketing point of contact working with Partner Strategy and our clients (30%)
Build a collaborative relationship with your respective internal and external client teams.
Be the subject matter expert for all marketing-related matters for the Brand relationship.
Implement Brand partner requests to keep our website properties compliant.
Proactively share performance updates, new initiatives, opportunities, and roadblocks with internal and external client teams.
What You Bring
7-8 years of digital marketing experience, specific SEO or PPC experience required
Bachelor’s degree in marketing, communication, business, or related field (or equivalent experience)
Experience managing marketing teams is required
Comprehensive knowledge organic search, paid search, and other digital advertising channels
Understanding of media/funnel KPI definition and analytics, Google Analytics, Google Ads, and Bing platform expertise
Experience working in and managing User Experience and Conversion Rate Optimization is preferred, but not required
General business and financial literacy, particularly understanding of the drivers of the Profit and Loss statement (P&L)
Familiarity with data analytics tools (e.g., Tableau, Looker) is a plus
Independent thinking and the ability to work with minimal direction or supervision