Senior Marketing Manager

Senior Manager - Marketing will be responsible for conceptualizing, leading, and executing the overall marketing and brand strategy for the Mall.
The role requires strong expertise in Brand Engagement, retail and experiential marketing, brand collaborations, digital-led consumer engagement, and driving measurable impact on footfalls, sales, and customer loyalty.
The incumbent will be a strategic partner to business teams, ensuring that organisation continues to position itself as India’s largest and most premium shopping destination.
Key Responsibilities
Strategic Marketing & Brand Positioning
Contribute-in driving footfall for brands and the mall
Strengthen brand positioning of the organization as the “Fashion, Dining & Entertainment Destination”
Build integrated marketing campaigns across ATL, Digital, and PR platforms.
Consumer & Retail Engagement
Drive sustained increase in footfalls and retailer sales through targeted campaigns.
Conceptualize large-format seasonal campaigns, festivals, and experiential events.
Build strong partnerships with retailers for co-branded promotions and tactical sales activations.
Digital, Loyalty & Innovation
Lead digital-first initiatives including social media, influencer tie-ups, and omni-channel engagement to achieve loyalty target by integrating the program in marketing campaigns.
Oversee CRM/loyalty programs to enhance repeat footfall and customer stickiness.
Business Impact & Analytics
Monitor and track budgets on marketing spends with clear KPIs – footfalls, conversions, dwell time, sales uplift.
Use market research, consumer insights, and data analytics for sharper targeting.
Prepare monthly/quarterly reviews and present performance to leadership.
Stakeholder Management
Work closely with Retail Operations, Leasing, Finance, and corporate teams to align on business objectives.
Manage external agencies (creative, digital, media, PR, event agencies) to ensure timely and quality delivery.
Mandatory
Proven record of managing multi-channel campaigns with annual marketing budgets
+X% footfall growth as per business plan
+Y% sales uplift across anchor and premium retailers
Deliver on cost-to-impact ratio within target range for marketing ROI
Experience in having led, designed, and delivered digital and experiential marketing campaigns
Ability to manage, lead, guide and develop a team of professionals
Exposure to having managed multiple stakeholders in a dynamic and fast paced business environment
Selection Criteria
Mandatory
MBA/PGDM in Marketing, Communications, or related field
10 years of relevant experience in retail/real estate/luxury/lifestyle/FMCG sectors
Strong experience in retail marketing, brand collaborations, digital marketing, and consumer engagement
Ability to think analytically using data and insights with strong execution orientation
Creative mindset with a strong understanding of consumer trends and market shifts
Excellent stakeholder management and influencing skills
Communicates clearly across levels. Excellent communication and presentation skills
Strong leadership and team management abilities
Desirable
Understanding of real estate business
Works effectively both independently and as part of a team
Remains composed and dependable under pressure or tight timelines

Work arrangement
No