Senior Marketing Specialist

Senior Marketing Specialist – Plastics & Polymer Industry
Location: Kharadi,Pune District, Maharashtra, India
Work Type: Full-time | On-site
Experience: 10+ years
About the Role
We are looking for a Senior Marketing Specialist with strong knowledge of the plastics and polymer industry, particularly plastic moulding, injection moulding, masterbatch, utilities, and polymer raw materials.
The role will be responsible for developing and executing marketing strategies, understanding customer and market requirements, supporting business development, and building strong relationships across the plastics manufacturing ecosystem.
Key Responsibilities
Develop and execute marketing strategies for plastic moulding and injection moulding applications.
Develop market opportunities for masterbatch, polymer raw materials, and related products.
Understand customer requirements across plastics processing and manufacturing industries.
Identify potential customers and business opportunities within the injection moulding, plastic moulding, packaging, automotive, consumer products, and industrial plastics sectors.
Conduct market research on polymer raw materials, masterbatch, plastics processing technologies, utilities, and industry trends.
Work closely with sales and technical teams to understand product applications and customer requirements.
Develop marketing campaigns, product presentations, technical content, and promotional materials.
Build and maintain relationships with customers, distributors, manufacturers, and industry stakeholders.
Monitor competitor activities, market pricing, product developments, and industry trends.
Generate market intelligence and prepare reports to support business decisions.
Coordinate with internal teams, suppliers, customers, and external agencies.
Support exhibitions, trade shows, customer meetings, product launches, and other marketing initiatives.
Track marketing activities, leads, customer engagement, and campaign performance.
Industry & Product Knowledge
Candidates with experience or knowledge of the following will be preferred:
Plastic moulding
Injection moulding
Masterbatch
Polymer raw materials
Engineering plastics
Commodity polymers
Plastic processing
Plastics manufacturing
Industrial utilities
Moulding machines and processes
Packaging and automotive plastics
Polymer applications and material selection
Requirements
Bachelor's degree in Marketing, Business Administration, Polymer Technology, Plastics Engineering, or a related field.
Relevant experience in marketing, sales, business development, or product marketing within the plastics/polymer industry.
Good understanding of plastic moulding and injection moulding processes.
Knowledge of masterbatch and polymer raw materials and their applications.
Understanding of customer requirements in plastics processing and manufacturing.
Strong communication, negotiation, presentation, and relationship-management skills.
Good analytical and market-research capabilities.
Ability to work independently and coordinate effectively with sales, technical, production, and management teams.
Preferred Keywords
Plastic Moulding | Injection Moulding | Masterbatch | Polymer Raw Materials | Plastics Industry | Polymer Industry | Plastics Processing | Engineering Plastics | Commodity Polymers | Utilities | Plastic Manufacturing | Product Marketing | B2B Marketing | Technical Marketing | Market Research | Business Development | Customer Relationship Management

Work arrangement
No