Business Manager - Marketing Automation

Key Responsibilities
Drive the end-to-end user lifecycle journey through various Engagement and Retention strategies and set up automated journey-based campaigns to plug funnel drop-offs.
Dive deep into customer data to gain a better understanding of user behavior and generate insights for Onboarding, Activation, Acceleration, Retention, and Resurrection campaigns, thereby maintaining a constant retention rate across categories, healthy repeat, and revenue improvements.
Have worked extensively on tools like CleverTap, MoEngage, Webengage, Netcore etc. and drove conversion numbers.
Craft the product communication strategy and own it.
Work within the performance marketing team and coordinate with the Product and content teams to deliver customer engagement and retention campaigns recommendations.
Creating weekly and monthly marketing plans and budgets for our different channels.
Contribute to customer life cycle management and building marketing capability and spend to track and measure effectiveness.
Ensure timely and flawless execution of all CRM campaigns through different channels – SMS, Email, Push Notifications, In-app marketing, etc.
To use third-party tools available for managing messaging for automation and superior quality messages
Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.
Build retention marketing campaigns based on customer segmentation.
Conducting Survey & Research to understand Repeat Customer Behaviour & Habits better
Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required.
What We’re Looking For:
4–5 years of experience in Marketing Automation, CRM, Lifecycle Marketing or Campaign Management.
Hands-on experience with CRM/marketing automation platforms such as CleverTap, MoEngage, WebEngage, Salesforce Marketing Cloud, Adobe Campaign or similar.
Strong understanding of segmentation, customer journeys, triggers, automation workflows and lifecycle campaigns.
Experience managing campaigns across Email, SMS, WhatsApp, Push Notifications and other CRM channels.
Strong analytical and reporting skills with good knowledge of Excel/Google Sheets and PowerPoint.
Ability to independently manage multiple campaigns/projects and work with clients and cross-functional teams.
Strong attention to detail, campaign QA and troubleshooting skills.
Prior experience in mentoring junior team members and taking ownership of deliverables is preferred.

Work arrangement
No