Search Engine Optimization Specialist

Position: Sr. SEO Strategist
Experience: 4-5 Years
Department: SEO/AEO/GEO | Organic Growth
Location: Gurgaon work from Office 5 Days working
Employment Type: Full-Time
Immediate Joiner Required
About the Role
We are looking for a Sr. SEO Strategist with 4-5 years of hands-on experience in SEO who can independently manage SEO strategy, client requirements, execution planning, and performance analysis across multiple projects.
The ideal candidate should have strong knowledge of Technical SEO, On-Page SEO, Off-Page SEO, Keyword Research, Content Strategy, AEO/GEO, and SEO analytics, along with the ability to guide SEO executives and translate data into actionable growth strategies.
Key Responsibilities
Develop and execute end-to-end SEO strategies aligned with business and client objectives.
Conduct detailed keyword research, keyword mapping, search intent analysis, and competitor analysis.
Plan and review On-Page SEO, including title tags, meta descriptions, headings, internal linking, content optimization, and URL structure.
Conduct and analyze Technical SEO audits covering crawlability, indexation, site architecture, Core Web Vitals, redirects, canonicalization, schema, and other technical factors.
Develop content strategies and content briefs based on search intent, topical authority, and business goals.
Plan and monitor Off-Page SEO and link-building strategies, ensuring quality and relevance.
Analyze organic performance using Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, and Looker Studio.
Identify ranking and traffic opportunities through data analysis and competitor research.
Monitor SERP features, AI Overviews, AEO, GEO, and evolving search trends and incorporate them into SEO strategies.
Review the work of SEO Executives and provide strategic guidance, corrections, and actionable feedback.
Create SEO roadmaps, monthly strategies, performance reports, and improvement plans.
Work closely with content, development, design, and account management teams to ensure smooth implementation of SEO recommendations.
Participate in client meetings, strategy discussions, SEO presentations, and performance reviews when required.
Troubleshoot SEO issues and proactively identify opportunities for organic growth.
Maintain project trackers, documentation, SOPs, and reporting processes.
Required Skills
4–5 years of proven SEO experience with strong hands-on and strategic exposure.
Strong understanding of Technical, On-Page, Off-Page, Local and Content SEO.
Excellent knowledge of Keyword Research & Search Intent Analysis.
Experience with Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, and Looker Studio.
Understanding of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
Good understanding of HTML, website architecture, indexing, crawling, redirects, canonical tags, schema, and Core Web Vitals.
Strong analytical and problem-solving skills.
Ability to interpret SEO data and convert insights into actionable strategies.
Strong written and verbal communication skills.
Ability to independently manage multiple projects and prioritize tasks.
Experience mentoring or reviewing the work of junior SEO team members.
Good to Have
Experience working with international clients / multiple industries.
Experience with enterprise or large-scale websites.
Understanding of AI search, LLM visibility, entity SEO, and AI citation strategies.
Basic understanding of HTML/CSS and CMS platforms such as WordPress.
Experience preparing SEO proposals, audits, and strategy decks.
Client-facing experience.
What We Are Looking For
We are looking for someone who is not just an SEO executor, but a strategic SEO thinker who can understand the business objective, identify organic growth opportunities, build a clear SEO roadmap, and guide the execution team toward measurable outcomes.
Core qualities:
Strategic Thinking | Ownership | Analytical Approach | Curiosity | Communication | Problem Solving | Continuous Learning

Work arrangement
No