Director of Ticket Sales - Chesapeake Baysox

Attain Sports brings a community-focused, values-driven, and player-centric approach to connect diverse groups and create impact through the power of sports. The company was formed in 2021 and presents an affordable, family-friendly sports and entertainment portfolio that brings a commitment to community engagement, customer service, innovation, and the professional growth and development of its family of athletes and employees.
Attain Sports owns and manages four baseball teams: the Baltimore Orioles Double-A affiliate Chesapeake Baysox, the Baltimore Orioles High-A affiliate Frederick Keys, the MLB Draft League Aberdeen IronBirds, and the Atlantic League Professional Baseball Club Spire City Ghost Hounds. Additionally, Attain Sports is an owner of the United Soccer League (USL) Championship Club Loudoun United FC.
The Chesapeake Baysox (Double-A Affiliate of the Baltimore Orioles) are seeking a motivated and experienced sales leader to serve as Director, Ticket Sales. This position is responsible for leading the Baysox ticket sales department and driving revenue across season tickets, group sales, hospitality, and other ticket products.
The Director, Ticket Sales will oversee the day-to-day performance of the ticket sales team, establish a consistent and accountable sales culture, develop sales representatives, and ensure the department is positioned to achieve its annual revenue goals.
This role requires a hands-on leader who can coach and develop sales representatives, establish clear expectations, monitor performance, identify new revenue opportunities, and work collaboratively across the organization.
Essential Duties and Responsibilities
Sales Leadership and Revenue Performance
Lead the Chesapeake Baysox ticket sales department with responsibility for achieving annual ticket sales revenue goals.
Develop and execute sales strategies across season tickets, group sales, hospitality, premium areas, and other ticket products.
Establish individual and departmental sales goals that align with the organization's annual budget and revenue objectives.
Monitor sales activity and revenue performance throughout the year and adjust strategies as necessary to remain on pace toward goals.
Identify new opportunities to grow ticket revenue, attendance, and the Baysox customer base.
Maintain an active presence in the sales process and assist representatives with larger or more complex opportunities when appropriate.
Support the development and execution of renewal, retention, and new business campaigns.
Work closely with leadership to evaluate pricing, inventory, ticket products, and sales opportunities.
Staff Management and Development
Manage, coach, and develop the Baysox ticket sales staff.
Establish clear expectations for sales activity, prospecting, follow-up, pipeline management, and revenue production.
Conduct regular individual meetings with sales representatives to review performance, pipelines, opportunities, and professional development.
Lead regular ticket sales meetings focused on performance, strategy, training, and accountability.
Develop and implement an ongoing sales training program covering prospecting, cold calling, needs analysis, presentations, objection handling, closing, referrals, and account management.
Provide consistent coaching and feedback to help sales representatives improve their skills and advance professionally.
Assist with recruiting, interviewing, onboarding, and training new ticket sales employees.
Create a positive, competitive, and accountable sales environment focused on continuous improvement and team success.
Sales Activity and Pipeline Management
Establish and monitor minimum expectations for outbound calls, emails, appointments, meetings, and other sales activity.
Ensure sales representatives maintain accurate and current pipelines and customer records.
Review individual pipelines regularly to identify opportunities, challenges, and appropriate next steps.
Develop prospecting strategies and lead-generation initiatives to create new business opportunities.
Ensure consistent follow-up with prospects and customers throughout the sales process.
Utilize ticketing and CRM systems to track activity, measure performance, and improve sales effectiveness.
Group Sales and Community Development
Develop strategies to grow group ticket sales among businesses, schools, youth sports organizations, nonprofits, community organizations, churches, and other potential customers.
Identify opportunities to develop new theme nights, group programs, and ticket initiatives that generate incremental revenue and attendance.
Build relationships throughout Prince George's County and the surrounding region to expand the Baysox customer base.
Work with the marketing and promotions teams to support ticket sales campaigns and lead-generation initiatives.