Manager, Analytics & Insights - Programmatic

WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
The Programmatic Analytics and Strategy team at Zeta Global provides actionable insights to both external customers and internal teams. As Manager, you will oversee a team of two analysts while taking a lead role in priority accounts and media and analytics strategy. You will design measurement frameworks and drive complex testing initiatives including brand lift, incrementality, and A/B experimentation. Alongside your client’s work, you will develop your team’s capabilities through day-to-day coaching, mentorship, and training.
Depending on your location, this role could be hybrid (NYC, Fort Lauderdale, Nashville, LA, San Francisco) or remote.
Responsibilities:
Strategy & Client Leadership
Take a lead role on priority and complex accounts, helping shape the analytics and media strategy narrative for client engagements.
Partner with Sales and Customer Success to identify new business opportunities, support pitches, and expand scope within existing accounts.
Consult with clients on the development and alignment of marketing programs across online channels, translating business challenges into analytical solutions.
Lead client-facing communication around campaign strategy, performance insights, and optimization recommendations with a compelling storytelling approach.
Partner with Customer Success leads to execute the QBR process end-to-end including setting timelines, maintaining quality standards, and ensuring analysts are prepared to present insights that drive meaningful client conversations.
Communicate campaign optimization results to clients to prove value against original business goals.
Measurement, Testing & Analytics
Design and own measurement frameworks that define how success is tracked, reported, and communicated across client portfolios.
Lead the design and execution of complex testing programs including brand lift studies, incrementality testing, and A/B experimentation.
Establish testing methodologies, reporting requirements, and optimization modeling requirements to ensure full campaign impact and efficiency.
Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
Review performance of models across revenue, performance, and pacing — identifying opportunities and flagging risks proactively.