Email Marketing Specialist

EMAIL MARKETING SPECIALIST
Location: Gurugram, India
Work Mode: Work from Office
Experience: 3–6 years
Salary: ₹10,00,000 – ₹11,50,000 per year
Industry: Hospitality, Travel & OTA
Function: Marketing
Required Industry Experience: Hospitality / Hotel / OTA experience is a must
ABOUT THE ROLE
We are looking for an experienced Email Marketing Specialist to drive guest retention, repeat bookings, and direct revenue through targeted CRM and lifecycle marketing.
The role will leverage Dailypoint CRM, customer segmentation, personalization, automation, and data-driven optimization to convert one-time guests into repeat customers while reducing dependence on OTA commissions.
KEY RESPONSIBILITIES
• Build and execute automated lifecycle campaigns including pre-stay, post-stay, anniversary, seasonal, and behavioral campaigns.
• Own guest segmentation based on stay history, preferences, spend data, behavior, and communication consent.
• Design and optimize end-to-end customer journeys focused on retention, repeat bookings, and loyalty.
• Develop personalization strategies to deliver relevant and timely offers that drive direct bookings.
• Monitor and optimize email deliverability, open rates, click-through rates, conversion rates, and revenue performance.
• Conduct A/B testing across subject lines, content, offers, and customer segments.
• Work toward reducing repeat guest CPA to approximately 2% compared with approximately 12% for new customer acquisition.
• Collaborate with Revenue and Marketing teams to align CRM campaigns with commercial and revenue objectives.
REQUIREMENTS
• Hospitality, Hotel, or OTA experience is mandatory.
• 3–6 years of relevant experience in email marketing, CRM, lifecycle marketing, or a similar role.
• Hands-on experience with CRM platforms and email marketing automation tools.
• Strong understanding of audience segmentation, personalization, and lifecycle marketing.
• Experience developing guest retention and loyalty strategies.
• Strong knowledge of email deliverability best practices and GDPR compliance.
• Analytical mindset with the ability to measure, interpret, and optimize campaign performance.
• Comfortable using technology, automation, and data to improve productivity and campaign performance.
• Excellent communication and stakeholder management skills.
• Ability to work effectively across cross-functional and cross-time-zone teams.
NICE TO HAVE
• Hands-on experience with Dailypoint CRM.
• Experience working with hotel loyalty or guest retention programs.
• Experience managing multi-property hospitality CRM campaigns.
WHAT SUCCESS LOOKS LIKE
• Increased repeat bookings
• Higher direct booking revenue
• Improved email engagement and conversion
• Stronger guest retention and loyalty
• Improved campaign ROI
• Reduced repeat guest acquisition cost
If you have hands-on hospitality CRM and email marketing experience and know how to turn guest data into repeat direct bookings, we'd like to hear from you.

Work arrangement
No