Live opening · Posted 10 days ago
At a glance
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About the role
Description supplied by the original job listing.
This Role Is For You If…
You’ve done real accounting - month-end close, inventory reconciliations, P&L reviews - and you’ve done it for brands that make physical things people actually buy. You’ve maybe even picked up a client’s product at a Whole Foods or Erewhon and felt a small, quiet sense of pride.
You like the chaos-to-clarity journey. Early-stage founders are brilliant at building brands and usually terrible at financial infrastructure. That gap doesn’t frustrate you, it’s the part of the job you find genuinely satisfying to fix. You’re principled about accounting and pragmatic about implementation. You’ve learned when to enforce and when to sequence.
You want to work across a portfolio of interesting, fast-moving consumer brands, not one enterprise client with five layers of approvals. You want variety. You want to matter. You want to know what your clients sell and actually care.
If that sounds like you, we might be your people.
About Crew Finance
Anchored in Santa Monica with crewmates across the U.S., Crew Finance is a specialized consulting firm providing fractional finance and accounting expertise to high-growth startups in Consumer, Tech, and SaaS. We serve some of the brightest emerging brands in the game — the kind you’ve seen at a celebrity-hosted pop-up or spotted in a hotel minibar and thought, “who’s behind that?”
Working at Crew means wearing multiple client hats simultaneously. It’s dynamic, it’s varied, and it keeps things interesting. You won’t be doing the same thing for the same company forever. You’ll be doing smart, meaningful work across a portfolio of consumer brands that actually need you — and will feel it when you show up right.
What You’ll Actually Do
As Controller at Crew Finance, you own the financial operations and reporting for a portfolio of early-stage consumer brands. These are not clients with mature finance teams and established processes. They have big ambitions, lean infrastructure, and founders who are juggling seventeen things at once. Your job is to be the most reliable thing in their financial universe.
The Month-End Machine
Own the full close: revenue, expenses, GL reconciliations, accruals, and financial statements — on time, every month
Manage a team of domestic and international accountants across your client portfolio
Maintain GAAP compliance and accrual-basis accounting without making it everyone’s problem
Oversee billing, AP/AR, inventory costing, and revenue recognition for each client
CPG-Specific Work (The Real Stuff)
Manage inventory accounting: costing partnership with our clients portfolio, write-offs, and landed cost treatment
Handle trade spend and promotional accounting — accruals, chargebacks, deduction management, retailer compliance
Build and maintain COGS models that actually reflect how a product brand operates
Support cash flow forecasting for inventory-heavy businesses where timing is everything
Founder Support
Translate financial information for founders who are experts in their product, not their P&L
Be the person who tells them what they need to hear, not just what they want to hear
Systems & Infrastructure
Evaluate and implement financial tools appropriate to each client’s stage — QBO, NetSuite, Xero, Bill.com, Shopify
Build the processes that don’t exist yet; document them so they survive when things scale
Foster internal controls that add real protection without adding bureaucracy that kills momentum
What We’re Looking For
The CPG experience is non-negotiable. The startup instincts are what make you exceptional.
The Foundation (Required)
Deep CPG accounting experience: inventory, COGS, trade spend, deductions, and promotional accounting
5+ years of progressive accounting experience, ideally across multiple clients or companies
Strong command of US GAAP — revenue recognition, inventory valuation
Proficiency with QBO, NetSuite, Xero, and the startup tool stack (Bill.com, Gusto, Shopify)
Bachelor’s in business or accounting; CPA preferred and genuinely valued
The Mindset (What Makes You Right for This)
You’ve worked with early-stage founders and understand that “we’ve been doing it this way” is both a red flag and a completely understandable reality
You bring order to ambiguous situations without making people feel judged for the mess they’re in
You can hold the line on what matters and let go of what doesn’t — and you know the difference
You’re curious about the brands you serve. You want to know what they sell, who their customer is, and why it matters
You can manage multiple client engagements without dropping anything, and you’re honest when capacity is a constraint
The ideal candidate has probably walked into a grocery store, spotted a client’s product on the shelf, and felt something. That’s the job.
Why Crew
Fractional work means exposure to dozens of consumer brands across stages, categories, and business models. Your brain will not get bored
A team of smart, collaborative people who care about doing right by clients — and each other
The opportunity to build something real; this role has room to grow as Crew grows
Remote-first, with a culture that trusts you to manage your time and do excellent work
Clients that are genuinely cool — the kind you’ll actually tell people about at dinner
If this sounds like the role you didn’t know you were waiting for, we’d love to hear from you.
Work arrangement
Yes
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