Social Media Specialist - PH & India

Benefits:
Service Fee: Around 1500 AUD per month (depending on experience)
Location: Remote – Philippines or India
Job Type: Full Time | Day Shift (Sydney, Australia Time Zone)
28 days of paid time off per year
Clear path for career growth and development
Essential Requirements:
3+ years of hands-on experience managing social media accounts for a founder, executive, creator, personal brand, media brand, or business.
Experience with short-form content, including video editing, scripting, copywriting, content strategy, and reviewing edits, with an understanding of hooks, retention, storytelling, and pacing.
Hands on experience with social media analytics tools, metrics, and reporting.
Willing to work with Zoom Camera ON during the 8 hours shift and to undergo a background check
Note: This role does not require hands-on video editing. However, candidates should have a background in video editing and an understanding of short-form video content to effectively review and provide feedback on edits.
About Us
Outsourced Pro Global Limited l is looking for a highly proactive, creative and data-driven Social Media Specialist to take end-to-end ownership of the Founder/CEO’s social media presence across Instagram, TikTok, Facebook, LinkedIn and YouTube Shorts, alongside other social channels.
You will own the social media content lifecycle from idea to publish to performance analysis. This includes identifying content opportunities, developing ideas, writing hooks, managing editors, publishing content, managing the community, analysing performance and using those insights to continuously improve what we produce.
This is a hands-on, high-ownership role with real creative control. You will be expected to understand what captures attention, what keeps people watching, what drives engagement and what helps build a powerful founder-led brand.
You will work in a fast-paced environment where content is produced and published daily against a clear content calendar and defined weekly, monthly and quarterly targets. Every piece of content that goes live must meet a zero-error standard for quality, accuracy, formatting and presentation.
Duties & Responsibilities:
Social Media Ownership & Publishing
Own the day-to-day management of the Founder/CEO’s presence across Instagram, TikTok, Facebook, LinkedIn and YouTube Shorts.
Manage the client’s social media channels and support additional brands and channels introduced by the business.
Maintain a clear content calendar covering production, approvals, publishing dates and platform requirements.
Publish consistently across channels and optimise each post for its platform (captions, titles, keywords, hashtags, thumbnails, CTAs).
Conduct a final quality check before publication to ensure every post is accurate, correctly formatted and aligned with the brand.
Keep organised records of published content, assets, source files and results.
Content Production & Editor Management
Own the revision and approval stage of the short-form pipeline, reviewing finished edits quickly so completed work never sits waiting.
Manage video editors by providing briefs, allocating work, setting deadlines
Review every edit against a zero-error standard covering hooks, pacing, captions, accuracy, branding, audio, formatting and platform specifications.
Provide precise, actionable revision notes so editors can resolve changes in as few rounds as possible.
Direct the structure of short-form content by shaping hooks, opening sequences, pacing, captions, visuals and supporting footage through briefs and feedback.
Turn long-form videos, interviews, podcasts, commentary, and existing footage into platform-native short-form content
Maintain a reliable production pipeline that supports consistent daily publishing.
Identify production bottlenecks early, particularly in review and approvals, and keep content moving through the workflow.
Content Strategy, Ideas & Scripting
Generate a consistent pipeline of relevant social media ideas for the CEO and the company.
Write and refine short-form scripts, hooks, opening lines, headlines, captions and calls to action.
Identify compelling angles that make complex property and economic topics easy to understand and interesting to a broad audience.
Develop recurring content formats and series that can build audience familiarity and scale efficiently.
Test different topics, hooks, formats, lengths, editing styles and publishing approaches to improve performance.
Use audience behaviour and historical performance to determine what content should be created next.
Performance Tracking & Optimisation
Track the performance of published content daily across every active platform.
Measure views, reach, impressions, watch time, retention, completion rate, engagement, shares, saves, comments, clicks, follower growth and other relevant metrics.
Analyse individual posts to understand the factors driving strong and weak performance.
Turn performance data into specific recommendations for upcoming content.
Maintain clear weekly, monthly and quarterly reporting against agreed targets.
Identify emerging patterns early and adjust the content strategy accordingly.
Build a feedback loop where every round of content informs the next.
Trends, Competitors & Platform Intelligence
Monitor relevant Australian property, finance, business and creator accounts to understand what is gaining attention.
Conduct regular competitor analysis covering topics, formats, hooks, posting frequency, engagement patterns and content positioning.
Identify content gaps and emerging opportunities before they become saturated.
Stay current with changes to Instagram, TikTok, Facebook, LinkedIn and YouTube algorithms.
Track new platform features, formats, ranking signals and distribution behaviours.
Test relevant platform features and emerging content formats quickly.
Translate platform changes into practical adjustments to the content strategy.
Community Management & Social Listening
Manage comments, direct messages, mentions and audience interactions across active social channels.
Respond to appropriate audience interactions in a timely and brand-aligned manner.
Identify enquiries and potential leads that require follow-up from the relevant team.
Monitor audience sentiment and recurring questions to identify potential content opportunities.
Flag negative comments, complaints, misinformation and reputational risks quickly.
Escalate sensitive interactions through the appropriate internal process.
Identify recurring audience questions that can be turned into future content.
AI & Workflow Innovation
Use AI throughout the content workflow to improve research, ideation, scripting, hook development, repurposing, editing, analysis and productivity.
Stay current with emerging AI tools relevant to social media and content production.
Identify opportunities to automate repetitive processes and increase production efficiency.
Key Skills:
Ability to review edits critically and brief revisions precisely.
Strong understanding of platform algorithms, distribution mechanics and content best practices.
Excellent written English and strong attention to detail.
Strong creative instinct and an excellent understanding of what makes people stop scrolling.
Highly proactive with the ability to identify opportunities and act quickly.
Deeply analytical with a strong interest in understanding why content performs.
Comfortable working at speed while maintaining an extremely high standard of accuracy.
Highly organised and able to manage multiple platforms, deadlines, and production workflows simultaneously.
Strong editorial judgement and an ability to recognise compelling stories and angles.
Curious and willing to develop deep knowledge of the Australian property market.
Comfortable taking ownership of outcomes and being accountable to clear performance targets.
Strong communicator who can give precise feedback and work effectively with editors, creatives and internal stakeholders.
Adaptable to changing platforms, audience behaviour, business priorities and content trends.
Qualifications:
Experience managing a high-volume social media content calendar.
Experience analysing social media performance and translating data into content decisions.
Experience briefing, managing and reviewing the work of video editors, including running a high volume revision and approval queue.
Strong research skills and an interest in Australian prope

Work arrangement
Yes