Performance Marketing Head

Job description:
Position: Head- Performance Marketing
Experience: 8+ years (minimum 5 years in a digital agency and leadership experience) Location: Mumbai (Lower Parel)
Work Mode: 5 days (Work From Office)
About the role:
We are looking for a Head- Performance Marketing to lead our Paid Media business and drive performance, profitability and growth across client portfolios.
The ideal candidate will be an expert in SEM, PPC, Paid Media Planning/Buying and ROI-driven digital marketing, with the ability to combine strategic thinking, analytical expertise and strong people leadership. This is more than a campaign-management role. As the business head for the Performance Marketing division, you will be responsible for driving business numbers, building a high-performing team, identifying new opportunities and keeping the function future-ready and turn Paid Media into a strong growth engine for both our clients and the agency.
Key Responsibilities:
Business & P&L Management:
Lead the Performance Marketing business unit with clear revenue, margin and profitability objectives.
Develop account strategies, and growth plans aligned with business goals.
Monitor ROI, campaign profitability and overall account performance.
Identify potential challenges and red flags proactively and implement corrective measures.
Performance Marketing Strategy:
Lead SEM/PPC and Paid Media strategies across platforms including Google, Meta, Linkedin and other relevant networks.
Develop ROI-focused acquisition strategies across search, paid social and other performance channels.
Analyse campaign performance, traffic, conversions and customer acquisition metrics to continuously improve results.
Effectively manage and optimise client marketing budgets.
New Business & Pitches:
Lead the Paid Media component of new business pitches.
Conduct audits, identify opportunities and develop compelling media strategies and proposals.
Partner with internal teams to create integrated digital solutions.
Team Leadership & Development:
Lead and mentor a team of performance marketing professionals.
Drive productivity, quality and accountability within the team.
Build team capability through training, knowledge sharing and exposure to emerging tools and technologies.
Develop bench strength and ensure the team remains future-ready.
Be hands-on when required and lead by example.
Innovation & Future Readiness:
Stay ahead of evolving trends, platforms, automation and technologies in Paid Media.

Work arrangement
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