Director, Digital Strategy, Communications

About the role:
The Digital Strategy Director is responsible for conceiving, developing, managing, and executing Vera’s digital engagement and digital advocacy strategy, and managing content across digital channels, from Vera’s website to social media platforms and email. The Digital Strategy Director supervises a team that uses Vera’s digital presence to advance Vera’s mission and goals, by planning and executing campaigns to grow Vera’s audience strategically, distributing our message efficiently, measuring and tracking the impact of communications efforts, and deploying best-in-class techniques and tactics. They develop and manage Vera’s in-house digital capacity, including social media management and content creation, digital marketing, web design and development, and digital content planning and production.
1. Digital Advocacy Campaign Planning and Strategy
Conceive, design, and implement integrated multi-channel digital advocacy campaigns across web, social media, paid media, email, and SMS
Develop and implement Vera’s strategy for public engagement through digital tactics, channels, and tools, to support Vera’s broader public engagement and communications goals, including development and measurement of benchmarks, objectives, and key results
Lead planning and strategy for digital campaigns and content, including, but not limited to: coordinating team resources, interfacing with program teams, and engaging with external partners to advance Vera’s programmatic objectives
Effectively coordinate digital campaign strategy and execution within the Communications department and with the Advocacy & Partnerships and Vera Action teams
Translate Vera’s work into compelling, accessible digital content and advocacy actions
Track KPIs, analyze campaign performance, and manage digital dashboards to optimize real-time engagement
2. Social Media and Rapid Response
Oversee Vera’s social media strategy, tools, and processes for effective engagement through social media, and development of KPIs
Create, maintain, and expand messaging to reach and engage target audiences
Coordinate breaking news and rapid response for digital channels
3. Web Development and Design
Oversee Vera’s website engagement strategy, including managing relationships with external vendors overseeing website strategist and developers
Strengthen Vera’s discoverability across search (SEO) and AI generated responses (GEO)
4. Marketing
Oversee strategy for Vera’s paid marketing efforts on digital channels, including managing external vendors, budgets and spending, and media planning
5. Team Management and Leadership
Manage staff and outside consultants while fostering a collaborative work culture and mutual accountability
Effectively partner and collaborate with Communications leadership and other departments across Vera
Monitor performance metrics, track campaign return on investment, and apply data-driven insights to bolster digital efforts
Identify new technology and AI tools to help drive innovation
What qualifications are we looking for?
Required:
Advanced degree and 10+ years of relevant experiences. In lieu of degree requirement, applicable work or life experience may be considered
10+ years of experience leading digital advocacy and campaigns
Knowledge, Skills, & Abilities you'll bring:
Required Knowledge, Skills & Abilities:
Strong digital storytelling and editing skills
Fluency with digital advocacy tools including Meta, YouTube, TikTok, Quorum, and Google Analytics
Proficiency with Microsoft Office Suite
Fluency with web content management tools and social media management tools
Proficiency with Raiser’s Edge
Fluency with digital creative and design tools, including web design, UX, and other visual design applications
Familiarity with video production and editing, both process and content
Technical knowledge helpful for this role:
Microsoft Office Suite
Raiser’s Edge and Engaging Networks
Adobe Creative Cloud
Location:
Please note this role will report to our Brooklyn, NY office. Vera employees adhere to a hybrid schedule and are in-office on an alternating schedule that generally amounts to 10 days per month.
Compensation and Benefits:
The compensation range for this position is $140,000 - $150,000. Actual salaries will vary depending on factors including but not limited to experience and performance. The salary range listed is just one component of Vera Institute’s total compensation package for employees. As an employer of choice in our field, supporting Vera staff - both personally and professionally - is a priority. To do this, we invest in the well-being of our staff through other rewards including merit pay, generous paid time off, a comprehensive health insurance plan, student loan repayment benefits, professional development training opportunities and up to $2,000 annual for education costs and