Sales Development Representative 📞🎯🐕 (Sales Development Representative, SDR, BDR, Junior Sales Rep, Outbound Sales Rep, Cold Caller, Business Development Representative | Remote)

Goodwork is recruiting for a Canadian-based veterinary AI software company.
About the Company
We're a voice-enabled AI software company specializing in veterinary technology, founded in 2019 to solve documentation challenges in veterinary medicine. Our mission: Give veterinary professionals time back in their day.
Our platform automates medical records, SOAP notes, and call summaries through intelligent dictation. Available on mobile, desktop, and web, we integrate directly with EMR systems to eliminate manual documentation work. Features include Auto-SOAP generation, AI Assistant for administrative tasks, automated call summaries, and flexible dictation across any application.
We serve over 5,000+ veterinary professionals across North America — from single-doctor practices to enterprise veterinary groups. While focused primarily on the US and Canadian markets, we also support clients in Europe, Australia, and New Zealand.
Our track record includes 4.7/5 stars from 219+ Capterra reviews, Fear Free Preferred Product status, and recent awards for Best Value (2024), Best Customer Support (2024), Best Ease of Use (2023), and Most Recommended (2023).
OUR COMPANY VALUES guide our team and shape our culture:
🤝 Honesty: Transparent, authentic communication
👥 Collaboration: Working together to achieve our goals
🔄 Adaptability: Adjusting to serve our customers' needs
😄 Good Humour: Positive, enjoyable work environment
🛡️ Reliability: Delivering on our commitments consistently
We're a remote-first organization with 40 teammates, primarily Developers plus Sales, Customer Success, Marketing, and Admin teams. Headquartered in Halifax (Canada) with a Toronto office, the majority of our team spans across Canada, with the rest across the US, Poland, Denmark, Ukraine, Kenya, Nigeria, and the Philippines.
We hire talented people and give them autonomy to succeed. Work-life balance matters—if you work late on a project, take that time off later. We prioritize quality over speed and maintain a collaborative, laid-back environment. Communication happens through Slack, bi-weekly company meetings, and video calls. Sales and marketing teams are particularly close, often traveling together to trade shows. Most teammates are pet owners who share photos of their animals.
About the Role
We're looking for a remote Sales Development Representative (SDR) to generate qualified demos for our Account Executives through high-volume outbound calling to North American veterinary clinics.
In this role, you'll conduct 50+ daily cold calls, navigate gatekeepers to reach decision-makers, and book demos that fuel our sales pipeline. Your success directly impacts our Sales team's ability to focus on closing deals rather than prospecting.
This results-driven position requires creating positive experiences during cold outreach. Veterinary professionals should feel genuinely engaged, not pressured, which leads to higher-quality demos and better conversion rates for our Account Executives.
Our IDEAL CANDIDATE brings 1-3 years of SDR, BDR, or cold calling experience with excellent English communication skills and proven phone rapport-building ability. You're competitive, goal-oriented, and thrive under performance targets. Your approach prioritizes genuine engagement over high-pressure tactics, understanding that consultative conversations convert better than pushy sales pitches. You're resourceful in finding contact information and decision-makers, even when they're not easily accessible through standard channels.
Your performance will be measured by call volume (minimum 50 daily) and demo bookings (targeting multiple per week).
You'll be on the Marketing team and will collaborate with the Sales team and three Account Executives for demo handoffs, while working closely with our Marketing Manager on lead generation strategies.
You’ll be doing things like:
Cold Calling & Demo Booking: Making 50+ daily calls to veterinary clinics in assigned territories; working from a master database and marketing leads; navigating gatekeepers (Receptionists, Practice Managers) with basic objection handling; adapting messaging based on prospect responses; generating interest to book demos for Account Executives
Multi-Channel Follow-up: Email sequences after initial contact; text follow-up using same number; following up on marketing leads from Facebook ads and trade shows; timing outreach based on prospect availability
Data Management: Logging all interactions with detailed notes; updating contact properties and outcomes; tracking pipeline progression; maintaining territory organization and data accuracy
Team Coordination: Coordinating prospect handoffs with Account Executives; providing lead quality feedback to Marketing; updating SOPs based on field results; participating in strategy sessions and sharing regional insights
Position Details
Working Hours: Fixed - 9AM-5PM ET (Eastern Time). Adjusts with Daylight Savings Time.
Employment Type: Full-time (40 hours/week), Exclusivity Preferred
Education: Undergraduate degree preferred or comparable work experience
Level: Junior (1-2 years of relevant work experience), Lower-Intermediate (3 years)
Compensation: Fixed base with variable component based on performance(per month)
Base Salary: USD $399–510 (531K–679K NGN)
Variable Pay: USD $70–90 (93K–120K NGN)
On-Target Earnings (OTE): USD $469–600 (625K–799K NGN)
Structured as a Consultant Agreement (independent contractor), meaning you'll be responsible for your own taxes, benefits, and insurance.
Benefits of working with us:
🚀 Work directly with a forward-thinking international company
🏡 Work from the comfort of your home
🏆 Incredibly talented teammates
🧘‍♀️ Work-life balance: 8 hours a day, 5 days a week
💰 Competitive compensation for the role level
💻 Remote-first company culture with flexible work arrangements
🧠 Lots of learning & growth opportunities in a fast-growing company
🤝 Weekly team meetings and bi-weekly company meetings for connection
🎉 Interactive team culture with shoutouts, celebrations, and virtual team connects
🐾 Pet-friendly culture - we love sharing pictures of our furry friends!
If you’re not sure about applying and think you might be close to meeting the requirements, apply anyways! We value diverse life experiences and look at potential over qualifications.
Not sure you meet all the requirements? Apply anyway! We value diverse experiences and hire for potential.
If you don't hear back within 4 weeks, assume you weren't selected, but Goodwork may still reach out about other remote roles.
For any questions, reach out to us here: hello@usegoodwork.com.
—
Additional keywords: outbound sales jobs, cold calling jobs remote, sales development jobs, lead generation remote jobs, inside sales representative, phone sales jobs, appointment setter remote, sales prospecting jobs, B2B sales remote, healthcare sales jobs, veterinary industry sales, Canadian remote sales jobs, entry level SDR jobs, junior sales jobs remote, sales caller jobs

Work arrangement
Yes