Content Strategist

Role Overview:
We're looking for a Content Lead who has operated at a larger scale, someone from a company doing ₹100Cr+ a month, and knows what it means to produce content at machine-gun volume in a performance marketing environment.
This is not a brand storytelling role. This is a performance content role. You will own the creative output that feeds our paid media engine.
Key Responsibilities:
End-to-end content production for Meta, YouTube, - scripts, briefs, hooks, CTAs
Building and running a high-velocity content system
Working directly embedded with the performance/growth team, you ship content, they test it, you iterate fast based on data
Managing and briefing UGC creators, video editors, and freelancers to maintain volume without dropping quality
Developing a swipe file and winning formula library, knowing what hooks work, what angles are dead, and why
Owning the creative testing roadmap, new formats, new angles, new audiences, in sync with media buyers
Requirements:
2-4 years in performance content / growth creative roles
Prior company scale: ₹100Cr+/month revenue (consumer app, D2C, fintech, edtech, any high-spend vertical)
Proven track record of high-volume output, can show you shipped 50–200 creatives/month
Direct collaboration experience with media buyers or growth managers, not just handing off assets
Strong instinct for mass-market Indian audiences, Tier 2 sensibility, not metro bubble thinking
Experience in social/entertainment apps, dating, gaming, or any app with a similar emotional hook
Note - The FRND team operates six days a week, with the 1st and 3rd Saturdays of each month as working days.
About FRND
FRND is redefining the way people connect by building a social platform that’s not just engaging but also safe, inclusive, and fun. 🌟 We’re a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships.
Why FRND?
🌍 Impact at Scale: Be part of the next big wave in social connection, shaping experiences for millions across India, LATAM, and MENA.
💼 Rewarding Journey: Competitive compensation, equity options, and growth that parallels FRND’s explosive success.
🎓 Learn with the Best: Collaborate directly with founders and industry pioneers, supported by stellar investors like Krafton, India Quotient, and Elevation Capital.
🎉 Freedom to Thrive: Enjoy an unlimited leave policy and unparalleled ownership of your work.
💡 Product-Centric Mindset: Work in a company where products take center stage, solving unique challenges with innovative solutions.

Work arrangement
No