Manager - Social Media Content

We seek a Manager - Content Strategy for a personal care D2C brand in Bengaluru.
Job Responsibilities
Develop and own the brand’s overall social media strategy, aligning channel goals with broader brand and business priorities.
Define the audience, role, content pillars, creative direction and platform strategy across social channels.
Build and manage quarterly and monthly content plans covering brand building, launches, cultural moments, community engagement and business priorities.
Own the social media calendar, ensuring timely planning, approvals, execution and publishing.
Develop original social-first concepts, campaigns, recurring content properties and formats that strengthen the brand’s distinctive presence.
Translate cultural trends, consumer behaviour and everyday experiences into relevant creative ideas across Reels, carousels, stories, statics and emerging formats.
Write and edit hooks, captions, scripts, campaign lines, carousel copy, story sequences and creator briefs while maintaining a consistent brand voice.
Make complex or sensitive topics around periods, bodies and women’s health accessible, engaging and culturally relevant.
Balance brand storytelling, entertainment, education and product communication to keep content engaging rather than overly promotional.
Take ideas from concept to publication, creating briefs and guiding designers, editors, photographers, creators and production partners through execution.
Manage social shoots and content production where required, including scripting, shot planning and creative direction.
Identify and manage relevant creators and collaborators, including concepts, briefs, content reviews, deliverables and long-term partnerships.
Stay ahead of platform changes, audience behaviour, trends and cultural opportunities, identifying those relevant to the brand.
Track channel and content performance across reach, engagement, watch time, retention, shares, saves, follower growth and other relevant KPIs.
Turn performance data into actionable insights, structured experiments and recommendations to continuously improve content, creative strategy and channel growth.
Job Requirements
4 to 8 years of experience in social media, content, digital marketing or brand communications.
Experience leading social media for a consumer-facing brand, D2C business, creative agency or culturally relevant digital platform.
Demonstrated ownership of both social media strategy and day-to-day execution.
Strong conceptual and creative thinking with a portfolio of original social ideas and campaigns.
Excellent writing and editing skills across short-form copy, scripts, captions and campaign communication.
Strong understanding of platform behaviour, social formats, creator culture and digital trends.
Ability to interpret performance data and translate insights into creative and strategic actions.
Experience managing creators, agencies, freelancers and production partners.
Strong project management skills with the ability to manage multiple workstreams and stakeholders simultaneously.

Work arrangement
No