PR Cum Content Developer

Position: PR Cum Content Developer
Experience: 3–5 Years
Qualification: Bachelor’s/Master’s Degree in Mass Communication, Journalism, Bachelor’s/Master’s Degree in English & Odia, Public Relations, Marketing, or a related field
Location: Berhampur/Bhubaneswar, Odisha
Employment Type: Full-Time
Salary: Upto ₹25,000 per month, depending on experience, skills, and suitability for the role
About the Role
We are looking for a creative and experienced PR Cum Content Developer who can manage public relations activities while developing engaging, informative, and brand-focused content across multiple platforms. The candidate will be responsible for creating PR materials, digital content, media communications, and maintaining a consistent brand voice.
Key Responsibilities
Develop and manage PR content, press releases, media notes, and official communications.
Write engaging blogs, articles, website content, and promotional materials.
Create and edit social media content aligned with brand objectives and campaigns.
Develop content for press conferences, media interactions, events, launches, and promotional activities.
Coordinate with media houses, journalists, publications, and other relevant stakeholders.
Identify relevant PR and media opportunities to increase brand visibility.
Draft speeches, announcements, newsletters, captions, and corporate communications as required.
Ensure all content is grammatically accurate, clear, engaging, and aligned with the organization's brand tone.
Research industry trends, current topics, and audience interests to develop relevant content.
Coordinate with the Marketing, Creative, Digital, and Event teams for campaign and communication requirements.
Maintain consistency in brand messaging across online and offline communication channels.
Proofread and edit content before publication.
Monitor media coverage and maintain records of PR activities and publications.
Prepare regular reports on PR activities, media coverage, content performance, and campaign outcomes.
Required Skills
Excellent written and verbal communication skills in English and Odia.
Strong content writing, editing, proofreading, and storytelling abilities.
Good understanding of Public Relations, media communication, and brand communication.
Ability to write different types of content for different audiences and platforms.
Strong research and information-gathering skills.
Good knowledge of social media platforms and digital content trends.
Ability to manage multiple assignments and meet deadlines.
Strong interpersonal and media coordination skills.
Creative thinking with attention to detail.
Proficiency in MS Office/Google Workspace and commonly used content and communication tools.
Preferred Candidate Profile
3–5 years of relevant experience in PR, content development, journalism, media, marketing, advertising, or corporate communications.
Experience in handling press releases, media relations, brand communication, and digital content.
Candidates with experience in an advertising agency, PR agency, media organization, hospitality, events, or corporate environment will be preferred.
Should be proactive, organized, creative, and comfortable working in a fast-paced environment.
Key Performance Areas (KPIs)
Quality and consistency of PR and written content.
Number and quality of media publications/coverage generated.
Timely delivery of press releases and communication materials.
Website, blog, and social media content output.
Brand visibility and communication effectiveness.
Media and stakeholder engagement.
Accuracy, originality, and adherence to brand guidelines.
Timely completion of assigned PR and content projects.

Work arrangement
No