Digital Media Investment Manager – Paid Social & Retail Media

PRIMARY RESPONSIBILITIES:
Serve as the paid social subject-matter expert for clients, translating platform capabilities across Meta, TikTok, Snap, Pinterest, and Reddit into strategic recommendations that advance client goals
Proactively bring new paid social opportunities — audiences, formats, and creative approaches — to clients to drive measurable performance and growth
Plan, activate, and optimize Retail Media Network (RMN) campaigns, integrating retail media with paid social and programmatic to drive full-funnel results
Manage the team’s daily duties, ensuring accuracy and timeliness of all deliverables (including but not limited to pacing, trafficking, QA, creative swaps, A/B testing, reporting)
Oversee digital operations and quality assurance across all campaigns, continuously refining processes to deliver high-quality, error-free work
Mentor and train junior staff to ensure continuous growth and development
Analyze and interpret data trends and develop improvement solutions; educate Client Services / Campaign Managers on changes to process
Support new business pitches with tactical expertise and innovative recommendations
Collaborate with leadership and peers to develop solutions that will enhance our campaign performance, operational efficiency, tools, and systems, and improve current workflows
Build, implement, and manage campaigns day-to-day, ensuring buys are properly executed and pacing to plan
Be able to act as a “player/manager” – know how to balance delegation and training with being hands on to help get things done.
Build and maintain relationships with key vendors and partners, meeting with sales reps to evaluate the value and applicability of their media vehicles/tactics for the plan
Manage client relationships, leading presentations and providing a primary point of contact
Other duties as assigned by supervisor or department head
REQUIREMENTS:
Above all, must be curious, collaborative, and eager to learn
Minimum 4-6 years’ work experience in performance media required and can demonstrate a history of being able to quickly learn and adapt in a fast paced, dynamic environment.
Ability to manage paid social media campaigns across a variety of objectives, from awareness to conversion, across the top social networks including Meta, TikTok, Snap, Pinterest, and Reddit
Experience planning and activating Retail Media Network (RMN) campaigns across leading networks such as Amazon, Walmart Connect, Target Roundel, Instacart, and Kroger Precision Marketing
Ideally hands on programmatic activation experience a must, across relevant programmatic channels like CTV, OLV, Display, Streaming Audio, and Native and relevant buying platforms (i.e. Google Ads, Meta Ads, Amazon Ads, Innovid / Flashtalking, etc.)
Working knowledge of digital ad operations and tagging/tracking tools such as Google Analytics
Working knowledge of 1P and 3P data sources to deliver campaign performance
Minimum 1-2 years’ experience managing direct reports
Bachelor’s degree or coursework in related industry strongly preferred
Proficiency in Microsoft Office (especially Outlook, PowerPoint and Excel)
Strong analytical capabilities with aptitude for determining the optimal ways to set up, deliver, troubleshoot, QA, and optimize campaigns.
Agency experience preferred
Experience with managing multiple projects and deliverables
Knowledge of project management software like Asana a plus

Work arrangement
Hybrid