Head of Business & P&L (D2C Supplements)

Responsibilities:
Own the full P& L for DEAGE and deliver revenue targets and profitable growth
Define a 3-year business strategy for India and international expansion
Build annual operating plan, budgets, and performance dashboards
Scale across D2C, Amazon, Flipkart, health marketplaces, modern trade, premium pharmacies, and clinics
Build new-age channels, including doctor networks, wellness centers, and corporate wellness
Drive international B2B via Alibaba and export partners
Position DEAGE as the most trusted longevity brand in India
Oversee ATL, BTL, influencer, doctor, and digital campaigns
Lead product launches and storytelling around science, longevity, and aging well
Drive new product development in anti-aging, cellular health, NAD+, collagen, adaptogens, and longevity stacks
Work with R& D to ensure clinical efficacy, clean labels, and premium packaging
Manage full product lifecycle from ideation to commercialization
Champion D2C and marketplace growth with performance marketing and retention
Use data, CRM, and community to build LTV and brand loyalty
Requirements:
Strong Business / P& L Head Profile with end-to-end ownership of a health, wellness, or premium FMCG / D2C health brand.
Mandatory (Experience 1): Must have 9+ years of experience, including 3+ years as a business head/GM.
Mandatory (Experience 2): Must have proven full P& L ownership in nutraceuticals, wellness, longevity, premium FMCG, or D2C health brands.
Mandatory (Experience 3): Must have a track record of scaling a business to 100 Cr+ revenue.
Mandatory (Experience 4): Must have driven revenue, profitability, brand, and distribution end-to-end, including defining multi-year business strategy, annual operating plans, budgets, and performance dashboards.
Mandatory (Experience 5): Must have scaled across multiple channels (D2C, Amazon, Flipkart, health marketplaces, modern trade, premium pharmacies, and clinics) with exposure to new-age channels (doctor networks, wellness centers, and corporate wellness).
Mandatory (Experience 6): Must have strong brand-building and marketing leadership (ATL, BTL, influencer, doctor, digital), plus NPD/new-product-launch and portfolio management from ideation to commercialization.
Mandatory (Experience 7): Must have D2C + Retail + E-commerce growth expertise, using performance marketing, data, CRM, and community to build LTV and brand loyalty.
Mandatory (Industry): Must have a deep understanding of the longevity, anti-aging, and premium wellness consumer (or a closely adjacent premium health/wellness/nutraceutical category).
Mandatory (Skill): Must be an entrepreneurial, data-driven, hands-on leader with excellent communication and external stakeholder management.
Mandatory (Note): This role is for DEAGE, a longevity and cellular-health supplement brand under the Pure Nutrition platform.
Mandatory (Education): MBA preferred; Tier-1 background a plus.
Preferred (Experience): International / B2B export experience (via global marketplaces or export partners); exposure to anti-aging / cellular-health product categories; and R& D collaboration on clinical efficacy and premium packaging.

Skills
D2C, P&L, direct-to-consumer, loss, profit, supplements

Experience
9-12 yrs