Performance Marketing Manager

Experience: 2–3 Years
Employment Type: Full-time
Department: Digital Marketing / Performance Marketing
Location: Bangalore
Company: Akar Advertising Pvt. Ltd.
About the Role
We are looking for a Performance Marketer with 2–3 years of hands-on experience to join our digital marketing team. The ideal candidate should have strong experience in planning, executing, optimizing and reporting performance campaigns across Meta Ads and Google Ads, with a strong understanding of lead generation and e-commerce campaigns.
You will be responsible for managing campaigns end-to-end — from understanding the brief and building media plans to campaign execution, optimization, performance analysis and reporting.
Key Responsibilities
Campaign Planning & Execution
Plan, set up and manage performance marketing campaigns across Meta, Google and other relevant digital platforms.
Translate client/business objectives into clear campaign strategies, audience plans and performance KPIs.
Set up campaigns, ad sets, audiences, budgets, bidding strategies and conversion tracking.
Manage campaigns across different funnel stages — Awareness, Consideration, Lead Generation, Conversion and Retargeting.
Conduct audience research and develop relevant targeting strategies.
Campaign Optimization
Monitor campaigns regularly and optimize based on CPM, CPC, CTR, CPL, CPA, CVR, ROAS, frequency and conversion quality.
Conduct A/B testing across audiences, creatives, placements, formats, copies and landing pages.
Identify underperforming campaigns/ad sets and take corrective actions.
Manage budget allocation across campaigns based on performance.
Continuously identify opportunities to improve efficiency and scale campaigns.
Analytics & Reporting
Analyse campaign performance and derive actionable insights.
Prepare weekly/monthly performance reports and dashboards.
Track campaign performance against planned KPIs and budgets.
Work with CRM/client data to analyse lead quality, conversion rates and downstream funnel performance.
Understand attribution and traffic-source tracking using UTMs, Google Analytics/GA4 and platform-level reporting.
Strategy & Client/Team Coordination
Work closely with creative teams to develop performance-driven ad concepts, copies and creative requirements.
Provide creative teams with insights on winning/losing creatives and audience behaviour.
Coordinate with account managers and clients to understand business objectives and campaign requirements.
Participate in campaign reviews and present performance insights where required.
Stay updated with changes in Meta, Google and other advertising platforms.
Required Skills
2–3 years of hands-on experience in Performance Marketing / Digital Advertising.
Strong practical knowledge of Meta Ads Manager and Google Ads.
Experience with Lead Generation and/or E-commerce campaigns.
Good understanding of:
Meta Lead Ads
Google Search
Performance Max
Display
YouTube Ads
Remarketing/Retargeting
Conversion campaigns
Strong understanding of digital marketing metrics and calculations.
Experience with GA4, Google Tag Manager and UTM tracking is preferred.
Good Excel/Google Sheets skills.
Strong analytical and problem-solving ability.
Ability to interpret data and convert it into actionable campaign recommendations.
Good communication and presentation skills.
Preferred Experience
Candidates with experience in agency environments and handling multiple clients/campaigns will be preferred.
Experience across categories such as:
BFSI
Real Estate
E-commerce
FMCG
Automotive
Education
Healthcare
D2C
would be an added advantage.
What We're Looking For
We are looking for someone who is not just a campaign operator but a performance thinker — someone who can look at numbers, understand why performance is changing, identify the problem and recommend what should be done next.
The ideal candidate should be:
Data-driven and analytical
Curious and proactive
Comfortable working with numbers
Strong at problem-solving
Willing to experiment and test
Detail-oriented
Comfortable handling multiple campaigns and deadlines
Able to work independently while collaborating with the wider team
Qualifications
A bachelor's degree in Marketing, Business, Advertising, Communications or a related field is preferred, although relevant hands-on experience and platform expertise will be given significant importance.
Why Join Us?
Opportunity to work across multiple industries and business categories.
Hands-on exposure to large-scale performance campaigns.
Opportunity to work across strategy, media buying, analytics and creative performance.
Fast-paced agency environment with opportunities to learn and grow.

Work arrangement
No