G2M Marketing Specialist | Global B2B Technology Marketing

ARC Advisory Group is a leading global market research and advisory firm serving industrial, energy, manufacturing, infrastructure, supply chain, and logistics organizations worldwide. For more than 35 years, ARC has helped technology suppliers and end users navigate digital transformation, industrial AI, automation, sustainability, supply chain innovation, and emerging technologies.
We are seeking a talented and motivated Marketing Specialist to join our Bangalore team and support our global marketing initiatives, working closely with our U.S.-based leadership and sales teams.
What You'll Do
As a Marketing Specialist, you will play a key role in driving awareness, lead generation, and client engagement across ARC's research, advisory, events, and digital platforms.
Responsibilities include:
Execute digital marketing campaigns across email, social media, and web channels.
Create and manage marketing content including emails, newsletters, landing pages, blogs, and promotional materials.
Support webinars, online events, and executive conferences.
Manage and optimize LinkedIn marketing activities.
Assist with marketing automation campaigns using Microsoft Dynamics 365 Marketing and Customer Insights.
Develop marketing reports, dashboards, and campaign performance metrics.
Coordinate with analysts and business leaders to promote research and thought leadership.
Maintain marketing databases and CRM data quality.
Assist with lead nurturing and demand-generation programs.
Desired Qualifications
Bachelor's degree in Marketing, Business, Communications, Journalism, or related field.
3+ years of B2B marketing experience.
Excellent written and verbal English communication skills.
Strong content writing and editing capabilities.
Experience with LinkedIn marketing and social media campaigns.
Familiarity with CRM and marketing automation platforms.
Strong organizational and project management skills.
Ability to work effectively with international teams.
Preferred Experience
Experience with one or more of the following is a plus:
Microsoft Dynamics 365 Marketing
B2B technology marketing
Industrial, manufacturing, software, AI, or supply chain markets
Graphic design tools such as Canva or Adobe Creative Suite
Why Join ARC?
Work directly with global industry thought leaders.
Gain exposure to emerging technologies including AI, industrial automation, supply chain innovation, and digital transformation.
Collaborate with senior executives from leading global companies.
Participate in international marketing campaigns and events.
Opportunity for professional growth and career advancement.
Competitive compensation and performance-based incentives.
To Apply
Please submit:
Resume/CV
LinkedIn Profile
A brief summary of your marketing experience
Examples of content, campaigns, or marketing projects you have managed

Work arrangement
No