Volunteer Social Media Influencer

Company Description LoopRoots Foundation in collaboration with Looproots Foundation is dedicated to supporting families impacted by incarceration by removing barriers to connection and stability. The organization provides safe transportation to correctional facilities, financial relief through visitation credits, and wraparound services that promote dignity and opportunity. Through programs such as mental health check-ins, transitional and affordable housing, reentry legal aid, and workforce development, LoopRoots Foundation helps returning citizens and their families rebuild their lives. The foundation is also developing Community Support Centers that offer mentorship, technology access, recreation, and educational resources for children and families. Guided by the belief that every family deserves connection and every community deserves the chance to thrive, LoopRoots Foundation works to reduce cycles of incarceration and strengthen families.
Role Description
The Volunteer Social Media Influencer will help amplify LoopRoots Foundation’s mission and programs across digital platforms. In this remote volunteer role, the influencer will create and share engaging content (posts, stories, short videos) that highlights services, success stories, and key issues related to families impacted by incarceration. Daily activities may include planning content themes, aligning posts with campaign goals, responding to comments and messages, and collaborating with the communications team on awareness initiatives. The influencer will monitor platform trends, support online events or live sessions, and encourage audience engagement through calls to action such as donations, volunteering, or sharing resources. This role is ideal for someone who wants to use their online presence and storytelling skills to support social impact while maintaining flexible hours.
Qualifications
Candidates should possess social media content creation skills, including copywriting, visual storytelling, and basic video editing but not necessary.
Candidates should possess platform management skills, such as familiarity with major social networks, posting tools, and engagement best practices.
Candidates should possess digital communication skills, including community engagement, comment moderation, and direct messaging in a respectful and trauma-informed manner.
Candidates should possess basic analytics and growth skills, such as tracking engagement metrics and adjusting content strategies to reach wider audiences.
Candidates should possess strong interpersonal and collaboration skills, with the ability to work remotely, take feedback, and coordinate with staff and volunteers.
Familiarity with social justice, criminal justice reform, or family support services is beneficial, as is prior experience in advocacy or nonprofit communications.
Access to stable internet, personal social media accounts, and comfort appearing on camera or sharing personal commentary is preferred.
A demonstrated commitment to equity, inclusion, and non-judgmental support for impacted families is essential.

Work arrangement
Yes