Lead - Branding and Marketing Communications

Job Purpose
Lead - Digital, social media and marketing communications (Lead - Branding and Marketing Communications) for Hyderabad Airport and support digital initiatives for Airport businesses and subsidiaries, including their websites and social channels. Turn airport services, milestones and stories into useful, engaging content; build visibility through campaigns, creators and digital PR; and crisis communications. Partner with airport teams, agencies and the Group Digital Centre of Excellence (CoE) to deliver consistent, measurable experiences across platforms.
ORGANISATION CHART
Lead - Digital, Social Media and Marketing Communications --> Head - Corprate Communications (GHIAL)
Accountabilities
KEY ACCOUNTABILITIES
Key Performance Indicators
Airport digital strategy and planning
Lead Hyderabad Airport’s digital and social media plans; support website, social and campaign initiatives for other airport businesses and subsidiaries.
Agreed channel plans delivered on time, with clear objectives and regular performance reviews.
Measurable improvement in relevant reach, engagement, traffic and audience quality.
Websites, content and social channels
Plan and publish timely, accurate content that helps passengers and showcases the airports, their services and business priorities.
Maintain content quality and consistency across websites and social channels, working with platform owners and the Group Digital CoE.
Track content freshness, trends, discoverability, accessibility and user engagement.
Campaigns, influencers and digital PR
Lead digital campaigns and coordinate influencer partnerships, creator content and digital PR opportunities from brief through evaluation.
Deliver approved campaigns against awareness, engagement, traffic or business objectives within budget.
Ensure partner suitability, disclosure, brand safety and quality of coverage/content.
KEY ACCOUNTABILITIES - Additional Details
Online reputation and crisis communications
Monitor online conversations, identify emerging issues and coordinate responses with airport operations and Corporate Communications.
Support digital crisis communications with accurate, useful updates through approved channels and escalation protocols.
Measure response timeliness, resolution quality and sentiment trends.
Agency and partner management
Brief and manage digital, social, creative, media, PR and production agencies; oversee quality, timelines and campaign delivery.
Evaluate proposals, outputs and spend against approved plans and performance goals.
Build effective working relationships with creators, media and airport partners.
Stakeholder collaboration and measurement
Work with Hyderabad, other airport businesses and subsidiaries and the Group Digital CoE to align priorities, standards and reporting.
Translate analytics, audience feedback and campaign results into practical improvements.
Provide clear dashboards, post-campaign learning and timely stakeholder updates.
EXTERNAL INTERACTIONS
Digital, social, creative, media and PR agencies
Influencers, creators, bloggers and digital publishers
Airlines, concessionaires and airport community
Production partners, industry bodies and event partners
INTERNAL INTERACTIONS
GHIAL leadership
Airport operations teams; Group Digital CoE
Commercial, passenger experience, IT and website teams
Other airports, businesses and subsidiaries’ stakeholders
FINANCIAL DIMENSIONS
NA
Other Dimensions
Team size: 1 direct report.
Education Qualifications
Postgraduate degree or diploma in Mass Communication, Marketing, Digital Media or a related discipline; an MBA is desirable.
Relevant Experience
10–12 years of experience in digital marketing, social media and marketing communications, with hands-on responsibility for campaigns, content, analytics, agency management, influencer partnerships, digital PR, online reputation and crisis communications.
Experience in airports, airlines, travel or other consumer-facing service businesses is desirable.
COMPETENCIES
Public Relations (Proficient)
Agency Management (Proficient)
Performance Monitoring and Analysis (Proficient)
Internal and External Communication Strategy (Proficient)
Brand Advocacy (Proficient)
Content Creation (Proficient)
Digital and Social Media Management (Proficient)
Networking
Personal Effectiveness
Teamwork & Interpersonal influence
Stakeholder Focus
Entrepreneurship
Capability Building
Social Awareness
Planning & Decision Making
Execution & Results
Strategic Orientation
Problem Solving & Analytical Thinking

Work arrangement
No