Brand Associate

One person, two jobs: win new mandates for diaLAWgue, then deliver the brand work that makes those clients stay. diaLAWgue is a strategy, growth and communications consultancy for India's professional firms: law firms, advocates, CA and CS practices, law schools and professional bodies. We help them get understood by the people who matter to them: boards, clients, recruiters, students and the media.
As Brand Associate, you'll sit where a conversation with a managing partner becomes a signed engagement. You'll also be the one who delivers it, whether that's a sharper website, a stronger partner profile or a better placement season. This is not a pure sales role, and it is not a pure marketing role. If you only want one of those, this isn't the right fit.
What you'll own
Growth (about half your time)
Build and work a pipeline of law firms, CA and CS practices, law schools and professional bodies, from first conversation to signed mandate.
Lead discovery meetings with managing partners, practice heads and deans. Turn what you hear into scoped proposals with clear fees and timelines.
Represent diaLAWgue at bar association events, ICAI and ICSI chapter meetings, law school fests and industry forums.
Log every lead, meeting and proposal in our CRM, and report on the pipeline every week.
Grow existing accounts by spotting the next engagement, such as a website rebuild after a brand refresh or a placement drive after an employer-branding project.
Brand delivery (about half your time)
Run client engagements end to end: stakeholder interviews, positioning, visual and verbal identity, websites, partner profiles and practice brochures.
Shape partners' thought leadership: pick the topics, edit the drafts and place them in legal and business media.
Manage clients' digital and media presence, including LinkedIn, press notes, deal and award announcements, and directory submissions.
Run law school work: placement outreach, recruiter engagement, study tours, moots and conferences.
Step in on reputation and crisis communications when a client needs it.
Bonus points
• A law degree, or exposure to CA or CS practice.
• A network among law firms, CA and CS firms or law school placement committees in Delhi NCR.
• Hands-on experience with directory submissions, website projects or law school placements.
• Enough skill in Canva, Figma or similar tools to brief designers well.
This role is not for you if
• You want a desk-only marketing job with no responsibility for revenue.
• You're uneasy reaching out cold to senior professionals.
• You'd rather follow a playbook than help write one.
What you get
• Ownership: you'll work directly with the founder and have a real say in how the firm grows.
• A rare skill set: few people in India know how to brand professional firms within regulatory limits. You'll become one of them.
How to apply
Email <mail@manasdowlani.com> with the subject line "Brand Associate-<Your name>" and include:
1. Your CV.
2. A short note, under 200 words: pick one Indian law firm, CA firm or law school whose brand you'd fix, and say how.
3. Two or three samples of your work, such as a proposal, pitch deck, copy or campaign.
We read the note first, so make it count.

Work arrangement
Hybrid