Senior Associate Brand Manager

Company Description PInterview is an innovative online platform dedicated to providing a high-quality, modern experience for interview practice and career learning. The platform offers live, one-on-one mock interviews via video or phone with industry professionals and domain experts, helping students and job seekers improve their interview skills for a wide range of scenarios. These include admission, placement, job, HR, coding, tech, and bank PO interviews. With a mission to reshape how candidates prepare for interviews, PInterview focuses on empowering future leaders with tailored career consulting services from experts across the globe. Team members join a purpose-driven environment that is committed to helping users achieve their full potential.
Role Description The Senior Associate Brand Manager is a full-time remote role responsible for driving brand growth and visibility for PInterview across digital and partner channels. This role involves developing and executing brand strategies, managing brand campaigns, and ensuring consistent messaging across the website, social media, email, and other marketing touchpoints. The Senior Associate Brand Manager will analyze user behavior and market trends, translate insights into compelling brand narratives, and collaborate closely with product, marketing, design, and operations teams to enhance the overall user experience. Day-to-day tasks include planning and tracking marketing initiatives, overseeing content and creative assets, managing external vendors or agencies as needed, and monitoring performance metrics to optimize brand impact and engagement. The role also includes supporting strategic partnerships and community-building activities that strengthen PInterview’s presence in student and professional communities.
Qualifications
Brand management and marketing: Demonstrated experience in brand strategy, positioning, and campaign management, ideally within digital or education/career-oriented platforms.
Digital and social media expertise: Strong skills in digital marketing, social media management, and performance analysis to grow brand awareness and user engagement.
Research and analysis: Ability to conduct market and competitive research, interpret data, and translate insights into actionable brand and communication strategies.
Communication and storytelling: Excellent written and verbal communication skills, with the ability to craft clear, compelling narratives for diverse audiences and channels.
Project and stakeholder management: Proven ability to manage multiple projects, coordinate cross-functional teams, and work effectively with external partners or agencies.
Strategic and creative thinking: Comfort combining analytical approaches with creative ideas to design and refine brand initiatives and campaigns.
Education and experience: Bachelor’s degree in Marketing, Business, Communications, or a related field; prior experience in a brand or marketing role at the senior associate or equivalent level.
Work style and values: Capacity to work independently in a remote environment, strong attention to detail, commitment to non-discriminatory practices, and alignment with PInterview’s mission to support students and professionals globally.

Work arrangement
Yes