Performance Marketing Executive

Company Description Vedantu is a LIVE online learning platform that connects students with leading teachers across India through interactive virtual classrooms. Students can choose from a curated pool of top educators and benefit from real-time doubt solving, quizzes, and engaging activities. The platform focuses on personalized learning experiences designed to improve academic performance and outcomes. By making LIVE learning interactive, fun, and results-oriented, Vedantu has helped learners consistently achieve strong results and build confidence in their studies.
Role Description The Performance Marketing Executive role at Vedantu is a full-time, on-site position based in Bangalore. This role is responsible for planning, executing, and optimizing digital marketing campaigns across channels to drive student acquisition and engagement. Day-to-day tasks include managing paid media campaigns, monitoring performance metrics, analyzing data to improve ROI, and working with internal teams to align marketing activities with business goals. The Performance Marketing Executive will collaborate with sales and product teams to refine targeting, messaging, and offers, as well as contribute to overall marketing strategy and reporting.
Qualifications
Candidates should possess skills in Market Planning and Marketing to design and execute effective performance campaigns.
Candidates should possess skills in Market Research and Sales to analyze audience behavior and support conversion-focused initiatives.
Candidates should possess strong Communication skills to collaborate with cross-functional teams and present insights clearly.
Experience with digital advertising platforms (e.g., Google Ads, Meta Ads), campaign optimization, and performance analytics tools is beneficial.
A bachelor’s degree in Marketing, Business, or a related field, along with prior experience in performance or digital marketing, is preferred.
Ability to work with data, interpret KPIs, and make data-driven decisions, as well as strong organizational and time-management skills.

Work arrangement
No