Marketing Specialist

About Pisteyo
Pisteyo is a US-based AI strategy and execution consultancy. We help companies move from AI ambition to working systems: strategy, platforms, agents, data, and change adoption.
Lean, senior team of about 30 across the US and India
Clients range from global training firms to distribution, construction, and natural resources companies
We build our own products too, including Pulse, our work management platform
India is not a back office here. It is a core delivery and growth engine
The role
You will build and run Pisteyo's demand engine for the US market, from India. Your job is to turn Pisteyo's real client work into a steady flow of qualified US pipeline.
You own the full funnel: positioning in market, content, channels, campaigns, and conversion
You work directly with partners and delivery leads to turn project wins into proof
This is a builder role. Expect to set up the system, not inherit one
What you'll own
Strategy and positioning
Build the annual and quarterly US marketing plan with clear pipeline targets
Define ideal customer profiles and buyer personas: CEOs, COOs, CIOs, and transformation leaders at US mid-market and enterprise firms
Sharpen Pisteyo's messaging so it stands out in a crowded AI services market
Content and thought leadership
Run an editorial calendar: blogs, case studies, whitepapers, newsletters, and video
Turn client outcomes into case studies with partners and delivery leads
Ghostwrite and manage LinkedIn presence for Pisteyo leadership
Write in clear, natural US business English
Demand generation and channels
Own LinkedIn as the primary channel: organic, paid, and Thought Leader Ads
Run account-based marketing for named US target accounts
Plan and run Google Ads and retargeting where they earn their spend
Drive webinars, virtual events, and support for US conferences
Build email nurture sequences that move leads from interest to meeting
Website, SEO, and conversion
Own Pisteyo's website content, landing pages, and conversion paths
Lead SEO and AI search visibility (GEO): technical basics, keyword strategy, and content that ranks and gets cited
Run A/B tests on pages, offers, and CTAs
Marketing operations and analytics
Own the CRM marketing setup: lead capture, scoring, attribution, and handoff to sales
Build a weekly dashboard on pipeline, CAC, and channel ROI
Use AI tools daily to scale research, content, and personalization without losing quality
Manage freelancers and agencies where they add speed
Ongoing KPIs
Marketing-sourced and influenced US pipeline
Qualified meetings booked per month
Organic traffic and AI search visibility for target topics
LinkedIn engagement and follower growth from US decision makers
Cost per qualified lead by channel
Must-haves
5 to 8 years in B2B digital marketing, ideally in consulting, IT services, or SaaS
Proven work marketing to US buyers, with campaigns you can show and numbers you can explain
Excellent written English with a natural US business tone
Hands-on with LinkedIn marketing, SEO, email automation, and paid media
Strong with data: you set up tracking, read dashboards, and act on them
Daily, practical use of AI tools for research, content, and analysis
Self-directed. You can own a function end to end with light oversight
Nice-to-haves
Experience marketing AI, data, or digital transformation services
Account-based marketing programs for enterprise targets
Video and podcast production for B2B audiences
Basic design skills for social assets and landing pages
Experience in a small firm where you built marketing from scratch

Work arrangement
No