Head of Marketing & Branding

About Us
Delta Autocorp Limited (Deltic) is an Indian electric mobility company founded in 2016, focused on making electric mobility accessible across Bharat.
Over the last decade, Deltic has built capabilities across product development, manufacturing, distribution, retail, and after-sales, with a growing pan-India network of 350+ dealerships and a portfolio spanning electric scooters, motorcycles, and three-wheelers.
The next phase is about execution at scale: stronger products, deeper distribution, higher dealer productivity, stronger consumer pull, and a differentiated Deltic brand.
We are building for the next phase of India's electric mobility market and are looking for people who want to take ownership of that journey.
About the Role
We are looking for an entrepreneurial, commercially minded, and execution-driven Head of Marketing who can own the complete marketing function, from strategy to last-mile execution.
This is not a conventional brand management role. The person will connect brand, consumer, content, digital, dealer marketing, regional marketing, product launches, PR, analytics, agencies, and sales to build a measurable marketing engine for Deltic.
The role will work closely with leadership, sales, product, R&D, and the dealer network to understand real market problems and convert them into marketing and business outcomes.
Key Responsibilities
1. Marketing Strategy & Growth
• Own annual, quarterly, and campaign-level marketing strategy aligned with business and sales priorities.
• Build market, channel, and product-specific plans with clear KPIs and review mechanisms.
• Identify growth opportunities and continuously scale, improve, test, or stop initiatives based on performance.
2. Brand & Communication
• Own Deltic's brand positioning, communication architecture, and consistency across all touchpoints.
• Translate product strengths into simple, differentiated consumer propositions relevant to Bharat.
• Build long-term brand trust, relevance and differentiation.
3. Consumer, Market & Competitive Intelligence
• Build continuous understanding of customers, dealers, competitors and category dynamics.
• Track consumer motivations, objections, price sensitivity, financing, product perceptions and lost-sale reasons.
• Convert market insights into recommendations for positioning, communication, product, sales and growth.
4. Dealer, Retail & Regional Marketing
• Build Deltic's dealer marketing system across local advertising, digital, events, test rides, referrals, influencers and BTL.
• Develop practical marketing toolkits and playbooks that dealers can execute locally.
• Identify high-potential, inactive and at-risk markets and develop interventions accordingly.
• Build regional and hyperlocal strategies suited to Tier-2, Tier-3 and Bharat markets.
5. Content & Digital Growth
• Own content strategy across Instagram, YouTube, Facebook, LinkedIn, WhatsApp and relevant regional platforms.
• Build a scalable content engine covering products, customers, dealers, creators, education, campaigns and brand storytelling.
• Own performance marketing across Meta, Google, YouTube and relevant digital channels.
• Connect digital spend with lead quality, dealer engagement, conversion and revenue rather than vanity metrics.
• Use AI tools for content creation, research, personalisation, repurposing and marketing workflows.
6. Product Launches & Go-To-Market
• Own marketing strategy for new product launches from pre-launch through post-launch.
• Define positioning, messaging, creative, digital, PR, influencer, dealer and regional activation plans.
• Work with product, R&D, sales and leadership to ensure product-market communication is aligned.
7. PR, Agencies & Partnerships
• Manage creative, digital, PR, production, influencer, event and other external partners.
• Brief, negotiate, review and hold agencies accountable for quality, timelines and business outcomes.
• Build Deltic's media, creator and industry relationships and support corporate and product communication.
8. Marketing Operations, Budget & ROI
• Build marketing calendars, trackers, dashboards, budgets and review systems.
• Own marketing spend allocation and continuously evaluate efficiency and ROI.
• Ensure every major initiative has a clear owner, objective, timeline, budget, deliverables and KPI.
9. Sales Integration & Team Leadership
• Work closely with sales and dealers to identify market, product, and conversion problems and create marketing interventions.
• Build sales enablement and feedback loops between customers, dealers, sales, marketing and product teams.
• Build, hire, and mentor a high-ownership marketing team across brand, content, digital, performance, and regional marketing.
What We're Looking For
• 6–12+ years of relevant experience across marketing, brand, growth, consumer or related functions.
• Experience in automotive, EV, mobility, retail, FMCG, D2C or other distributed businesses is valuable.
• Strong strategy-to-execution experience across brand, digital, content, consumer insights and campaigns.
• Experience managing agencies, vendors, budgets, teams and multiple channels.
• Strong commercial, analytical and consumer understanding, with the ability to connect marketing to sales.
• Comfort working across corporate strategy, market visits, dealerships, customers and execution details.
• High ownership, entrepreneurial mindset, strong communication and ability to operate in ambiguity.
Why Join Deltic?
• Own and build the complete marketing function of a growing Indian EV company.
• Work directly with leadership across product, sales, distribution, strategy and business growth.
• Build for Bharat across a distributed dealer and consumer ecosystem.
• Shape Deltic's next phase of brand, content, retail and market growth.
• Build a team and systems that can scale with the company.
If you believe marketing is not just about making advertisements, but about understanding consumers, building brands, enabling sales, and creating business growth, this is an opportunity to build something meaningful at Deltic.

Work arrangement
No